Tag: AG Barr
Brands stress choice
COMPANIES and brands throughout food and drink have been working to produce products that give options to consumers who want to choose items with,...
A new zero in energy range
BIG cans are driving the energy drinks category according to Adrian Troy, head of marketing at AG Barr, and he says that flavoured energy...
Remembering the girders
IRN-BRU is this month marking the 30th anniversary of its first adverts to carry the slogan “Made in Scotland from Girders” by putting five...
Happy new Bru
GIANT-SELLING Scottish soft drink Irn-Bru is to have a new look from this spring.
But brand owner AG Barr says it’s a case of back...
Snow’s back
IRN-BRU, the number-one Scottish grocery brand in the Scottish market, has a calendar of phenomenal activity lined up this Christmas, says brand owner AG...
Five years of growth
CALLING sports and energy the biggest category in soft drinks within c-stores, Red Bull has predicted five years of continued growth for energy drinks.
Category...
A thirst for a special offer
Price-marked packs have become the new norm in many product categories in convenience outlets. That’s unlikely to change anytime soon. But there are some...
AG Barr launches £2M campaign for Rubicon
AG Barr has launched a £2 million campaign for its exotic juice drink Rubicon.
The campaign, themed ‘Believe in Beach’, runs throughout September and comprises...
Barr scraps money back
As Scottish Government considers deposit and returns system Irn-Bru giant brings returns to an end as it invests £5m at Cumbernauld
SCOTTISH soft drinks giant...
WIN! New Rockstar Freeze
AG Barr is offering three retailers the chance to win eight cases of Rockstar Freeze, an exciting new variant which delivers an innovative cooling...
2015 proving tough for Bru firm
A phenomenal year in 2014, poor weather so far in 2015, and customer service issues connected to operational changes combined to give Irn-Bru brand...
Ices in the mix for big nights in
SUITABILITY for sharing among families and and friends on nights in at home and value for money have become two big factors for consumers...
Meeting tropical demand
EXOTIC juices and juice drinks are in demand and Rubicon is the most popular brand in the sub-category says AG Barr.
Head of marketing...
Post games sales flat
IRN-BRU brand owner and soft drinks manufacturer AG Barr has found it difficult to live up to the positive results it returned in its...
Is summer a time to turn the light on?
WILL the summer be good for a lighter form of energy?
Earlier this year soft drinks firm AG Barr introduced what it sees as an...
Water proves summer star
Give the clear stuff space to sell says Scottish soft drinks giant
SUMMER is a key sales period for water and last year it was...
