Tag: AG Barr
Crossing borders for a kick-off
IRN-BRU agreed what brand owner AG Barr called its biggest signing of the summer when it was unveiled as the headline sponsor of the...
Poll faves hit the shelves
CONSUMER choice decided the two flavours of the newest AG Barr drinks, Mix Ups.
A total of 10,000 consumers took part in a nationwide online...
Snapple adds tea but no sugar
Snapple
A new look, a new size and new flavours are all on the schedule for Snapple this summer.
Following a redesign, Snapple, which is marketed...
Taking the low road
The sugar issue in soft drinks is influencing manufacturer, retailer and consumer behaviour but there are other important trends too.
SOFT drinks is becoming a...
Essential options to keep sales sweet
SOFT drinks is one of the most important categories to drive footfall for the Scottish convenience retail trade, but it shouldn’t be assumed that...
Brands stress choice
COMPANIES and brands throughout food and drink have been working to produce products that give options to consumers who want to choose items with,...
A new zero in energy range
BIG cans are driving the energy drinks category according to Adrian Troy, head of marketing at AG Barr, and he says that flavoured energy...
Remembering the girders
IRN-BRU is this month marking the 30th anniversary of its first adverts to carry the slogan “Made in Scotland from Girders” by putting five...
Happy new Bru
GIANT-SELLING Scottish soft drink Irn-Bru is to have a new look from this spring.
But brand owner AG Barr says it’s a case of back...
Snow’s back
IRN-BRU, the number-one Scottish grocery brand in the Scottish market, has a calendar of phenomenal activity lined up this Christmas, says brand owner AG...
Five years of growth
CALLING sports and energy the biggest category in soft drinks within c-stores, Red Bull has predicted five years of continued growth for energy drinks.
Category...
A thirst for a special offer
Price-marked packs have become the new norm in many product categories in convenience outlets. That’s unlikely to change anytime soon. But there are some...
AG Barr launches £2M campaign for Rubicon
AG Barr has launched a £2 million campaign for its exotic juice drink Rubicon.
The campaign, themed ‘Believe in Beach’, runs throughout September and comprises...
Barr scraps money back
As Scottish Government considers deposit and returns system Irn-Bru giant brings returns to an end as it invests £5m at Cumbernauld
SCOTTISH soft drinks giant...
WIN! New Rockstar Freeze
AG Barr is offering three retailers the chance to win eight cases of Rockstar Freeze, an exciting new variant which delivers an innovative cooling...
2015 proving tough for Bru firm
A phenomenal year in 2014, poor weather so far in 2015, and customer service issues connected to operational changes combined to give Irn-Bru brand...
