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Tag: AG Barr

Thirst for a fright

Soft drinks vital for the third biggest party season of the year FAMILIES and friends getting together to enjoy Halloween creates an ideal situation for...

Back to the future looks

THE really big news on AG Barr’s best-selling Scottish soft drink Irn-Bru, that it’s launching a third style of the drink, Irn-Bru Extra, is...

School lunch drinks on a health kick

A back to school display of soft drinks, snacks and sandwiches can encourage incremental sales and push up profits, says Maurice Newton, sales and...

Crossing borders for a kick-off

IRN-BRU agreed what brand owner AG Barr called its biggest signing of the summer when it was unveiled as the headline sponsor of the...
AG Barr

Poll faves hit the shelves

CONSUMER choice decided the two flavours of the newest AG Barr drinks, Mix Ups. A total of 10,000 consumers took part in a nationwide online...
Snapple

Snapple adds tea but no sugar

Snapple A new look, a new size and new flavours are all on the schedule for Snapple this summer. Following a redesign, Snapple, which is marketed...
Monster Energy

Taking the low road

The sugar issue in soft drinks is influencing manufacturer, retailer and consumer behaviour but there are other important trends too. SOFT drinks is becoming a...

Essential options to keep sales sweet

SOFT drinks is one of the most important categories to drive footfall for the Scottish convenience retail trade, but it shouldn’t be assumed that...

Brands stress choice

COMPANIES and brands throughout food and drink have been working to produce products that give options to consumers who want to choose items with,...

A new zero in energy range

BIG cans are driving the energy drinks category according to Adrian Troy, head of marketing at AG Barr, and he says that flavoured energy...

Remembering the girders

IRN-BRU is this month marking the 30th anniversary of its first adverts to carry the slogan “Made in Scotland from Girders” by putting five...

Happy new Bru

GIANT-SELLING Scottish soft drink Irn-Bru is to have a new look from this spring. But brand owner AG Barr says it’s a case of back...

Snow’s back

IRN-BRU, the number-one Scottish grocery brand in the Scottish market, has a calendar of phenomenal activity lined up this Christmas, says brand owner AG...

Five years of growth

CALLING sports and energy the biggest category in soft drinks within c-stores, Red Bull has predicted five years of continued growth for energy drinks. Category...

A thirst for a special offer

Price-marked packs have become the new norm in many product categories in convenience outlets. That’s unlikely to change anytime soon. But there are some...

AG Barr launches £2M campaign for Rubicon

AG Barr has launched a £2 million campaign for its exotic juice drink Rubicon. The campaign, themed ‘Believe in Beach’, runs throughout September and comprises...