POT Noodle has added a Brazilian BBQ Steak line to tie in with this summer’s World Cup.
Monique Rossi, Pot Noodle marketing manager, said: “Brazilian food means two things to our Pot Noodle lads – steak and BBQ. We’re appealing to our core audience of 16-24 year-old guys with an easy way to get the Brazilian BBQ experience.”
• Matteson’s meat snack, Fridge Raiders, also has a World Cup option. Its Brazilian Chargrilled flavour has, the company says, “a sweet, smoky, chargrilled note.”