All the thrill of the grill

SUNNY weather sends customers looking for quick meal options and lighter dishes, according to frozen food company Birds Eye. 66j_0614And as well as providing the burgers for many a mammoth grilling session, Birds Eye has brought the flavours of the barbecue to those who can’t be bothered with smoke and charcoal.
Premium Smokey BBQ quarter pounders provide the char-grilled taste without the long wait for the coals to turn white.
The company claims that Kantar figures show Birds Eye red meat burgers growing by 28% last year. Some of that growth appears to have come from own-label competitors, said to have seen an 18.2% decrease in the last year.
Another Birds Eye barbecue-option is Fish Chargrills. Cheryl Calverley, general marketing manager, said: “We’re confident this will be a welcome addition to the category and a popular choice amongst consumers, providing a refreshing alternative to conventional BBQ meat options and set to be an increasingly popular product in the summer months.”
The product is pitched as a light and healthy option for summer dining – less than 3% fat, and available in three variants: Sun Blushed Tomato, Basil & Oregano; Juicy Lemon, Rosemary & Thyme; and Thai Coconut, Lemongrass & Chilli.

Birds Eye’s Fish Chargrills and Premium Smokey BBQ Quarter Pounders, ready for summer
Birds Eye’s Fish Chargrills and Premium Smokey BBQ Quarter Pounders, ready for summer
Wall’s range includes new British recipe sausages.
Wall’s range includes new British recipe sausages.

• Kerry Foods is adding a new Wall’s range of four traditional British sausages to its line-up this summer, backed by advertising and an in-store shopper marketing campaign.
The new varieties are in the premium sausages sub-category, which Nielsen Scantrack says makes up 45% of the market and is growing by 7.8%.
“Our research showed that the equity and heritage of the Wall’s brand, coupled with the growth in premium sausages, meant this was the ideal time to add a new premium range of sausages under the famous Wall’s banner,” said Michael Moore, Wall’s marketing manager at Kerry Foods.
The new Wall’s range includes Pork Premium Sausages (RRP £3.19 for six, £5 for 10); Cumberland Premium Sausages (RRP £3.19 for six); and Pork Premium Chipolata Sausages (RRP: £3.19 for 10).