Shelling out on new products

Ferrero expands its offering to help retailers

Ferrero UK Easter chocolate treats
Ferrero UK is widening its range of Easter treats to appeal to even more shoppers.

CHOCOLATE maker Ferrero UK says it is introducing new innovations alongside the return of seasonal favourites for Easter to help retailers maximise sales.

UK & Ireland sales director Jason Sutherland said: “Easter remains a massive opportunity at the tills for retailers and we saw strong sales in 2022 for our portfolio.

“Our Ferrero Rocher Easter collection, for example, grew by 10.8% year on year and Ferrero eggs are now worth £4.6 million thanks to increased distribution.”

To build on this, the brand is launching a Ferrero Rocher Egg and a Ferrero Collection (Milk) Egg, which both include a 175g egg and six Ferrero Rocher. Ferrero is also introducing a 100g Bunny.

Thorntons is expanding its range of popular moulded figures with a white chocolate Bunny in the much-loved 90g format to cater for more gifting occasions. The existing 170g Bunny was the third best-selling SKU in value sales within novelties, worth £1.48m, according to Nielsen data for Easter 2022.

A full pack redesign will roll out across Thorntons’ kids eggs, with animations and colourful backgrounds aiming to drive standout on the shelf for parents.

Kinder Surprise accounts for 33% of the label’s unit sales during Easter and Kinder Seasonal is returning with favourites such as Kinder Joy, Kinder Egg Hunt and Kinder Figures.

Sutherland explained: “We’re confident that consumers will still want to spend on special occasions such as Easter and will look towards trusted, well-known names when they do so.

“As a result, we’ve expanded our Easter range to provide more choice for shoppers. We’ve also refreshed our packaging to highlight our much-loved brands and help retailers create excitement in-store for both existing and new customers.”