Image of the Peroni 'Only Peroni' campaign in Picadilly Circus in London.

Peroni unveils new campaign inspired by Italy

Italian lager brand Peroni Nastro Azzurro is set to establish itself alongside Italian masterpieces as part of its new marketing campaign 'Only Peroni'.
Pack shot of Madrí Excepcional Zero 440ml can with a four pack.

Madrí Excepcional 0.0% unveils new canned format

Premium lager brand Madrí Excepcional 0.0% has unveiled its new canned format in a bid to build up accessible, convenient options in the sector.
A bottle and outer box of Smokehead whisky stand on a table.

Smokehead capitalises on barbecue season with new campaign

Islay whisky brand Smokehead has announced its plans for a new campaign that will sit the whisky alongside barbecues in time for the summer season.
A group of people are partying at Wembley Stadium in London holding cans of Jack Daniel's & Coca-Cola.

CCEP rolls out first on-pack promo for Jack Daniel’s & Coca-Cola

CCEP has announced its first ever on-pack promotion for the Jack Daniel's & Coca-Cola RTD range, offering shoppers the chance to win Wembley Stadium tickets.
Bottles of Tomatin featuring the 2026 redesign with whisky casks behind the bottles.

Tomatin showcases striking new packaging

Highland distillery Tomatin has unveiled a complete brand redesign across its core range of expressions in a bid to strengthen its place on a global stage.
Pack shots of Brooklyn Brewery Bel Air Sour, Fonio Rising Double Pilsner and Black Chocolate Stout cans.

Brooklyn Brewery rolls out trio of new beers

Craft beer brand Brooklyn Brewery has unveiled a trio of limited edition brews to appeal to wider variety of consumers in the off-trade.
A bottle of Glen Moray Forbidden Fruit stands on a wooden tray with a rocks glass beside it. In the background is a tree.

Glen Moray beckons temptation with Forbidden Fruit launch

Speyside whisky brand Glen Moray has unveiled its latest temptation to the off-trade with the launch of its Calvados Cask-aged Forbidden Fruits dram.
Pack shots of Aperol redesign for 2026.

New bottle for Aperol hits the shelves

Aperitivo brand Aperol has unveiled a new design for its bottled range, helping to showcase the signature orange liquid housed inside.
Pack shots of Bacardí Spiced & Coca-Cola cans.

CCEP grows Bacardí & Coca-Cola range with Spiced variant

Drinks giant CCEP has expanded on its alcoholic ready-to-drink range with the addition of its new Bacardí Spiced & Coca-Cola cans.
Pack shots of Inch's Cider Reserve 500ml bottles.

Inch’s Cider enters premium with Reserve variant

Heineken cider brand Inch's has unveiled its new premium-end offer for the higher ABV cider segment with Inch's Reserve Premium Apple Cider.
A can of Stoli Ginger Beer stands next to a copper mug with the Stoli logo on it.

Stoli relaunches Ginger Beer cans

Vodka brand Stoli has relaunched its premium Ginger Beer cans in a bid to match demand for modern day cocktail and non-alcoholic drinks occasions.
Team members from LMB UK hold bottles of Cutty Sark in the company's offices.

LMB UK strengthens team with new hires

Global wine and spirits firm LMB UK has made new hires and promotions across its team to strengthen its position across the drinks market.
A group of people hold bottles of VK Squashka up to the camera.

VK Squashka range debuts in Scotmid stores

VK Squashka has made its debut in Scotmid stores across Scotland as the brand continues to drive up sales with its core audience of young adults.
A bottle of Another Hendrick's Gin sits on a golden tabletop in a glass greenhouse with greenery around it.

Hendrick’s grows core range with Another Hendrick’s gin

Girvan-based gin brand Hendrick's Gin has introduced its first permanent new addition in nearly 10 years with its new Another Hendrick's Gin launch.
Promotional image of Cruzcampo Sevilla Orange launch featuring a can of the new beer and classic Cruzcampo sitting on a windowsill on a wall.

Cruzcampo introduces Sevilla Orange beer flavour

Heineken UK has unveiled its new variant for its Spanish lager brand Cruzcampo with the new Cruzcampo Sevilla Orange flavour.
Pack shots of Four Loko Remix Pulse and Remix Blitza variants.

Four Loko unveils new high ABV Remix range

RTD brand Four Loko has unveiled its next evolution with the launch of its high-ABV Remix range, complete with two new flavour variants.
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