Brian Cox clocks off with new Malibu ad
Hollywood actor Brain Cox has teamed up with coconut rum liqueur brand Malibu in a new campaign that encourages people to prioritise the work/life balance.
Menabrea launches new can format
Premium Italian lager brand Menbrea has launched into the canned format for the first time, aiming to provide consumers with more convenience this summer.
Hooch delivers a bold new flavour with Cherry variant
RTD alcohol brand Hooch has unveiled its latest flavour development with the introduction of its new Cherry Hooch drink in time for the spring.
Altos launches Strawberry Margarita ready-to-serve variant
Agave tequila brand Altos has expanded on its range of ready-to-serve cocktails with the launch of its new Altos Strawberry Margarita bottles.
Marco Pierre White gin rolls out to Sainsbury’s stores
World-renowned chef Marco Pierre White has entered into the gin market as the Mr White's Gin brand rolls out nationwide to Sainsbury's stores.
Saltire introduces its oldest whisky bottling
Saltire Rare Malt has introduced its oldest dram yet with an 18 Year Old Speyside expression that also kicks off its Cigar Malt Series.
Dolly Parton wines roll out across convenience
Country superstar Dolly Parton and Accolade Wines' range Dolly Wines has rolled out across the convenience channel for the first time with two variants.
BrewDog marks 18 years of Punk with on-pack promo
BrewDog has marked 18 years of its flagship Punk IPA brew with the launch of a new on-pack promo offering consumers an exclusive £10 meal deal.
Spritz of refreshment from Luxardo
Italian drinks brand Luxardo is set to help consumers enjoy some simple cocktail serves this summer with two drinks for its Limoncello and Aperitivo spirits.
Absolut Sprite cans introduce new Watermelon flavour
ARTD brand Absolut Voda & Sprite has unveiled its first flavour innovation with the introduction of the new Absolut Vodka & Sprite Watermelon variant.
Bladnoch gives a ‘dram back’ to encourage exploration
Bladnoch Distillery is offering consumers a chance to try before they buy with their whisky range in its new 'dram back' initiative.
Jam Shed brings a fizz with new Rosé cans
Jam Shed is set to disrupt the category this coming summer with the launch of its new 'Format Friendly' Bubbly Rosé canned drinks.
Cîroc introduces limited edition Strawberry Limonade vodka
Premium French vodka brand Cîroc Vodka is set to roll out a colourful new limited edition flavour to its range with Strawberry Limonade.
Aperol Spritz comes to the RTD market
Italian bitter brand Aperol is set to make cocktail nights all the more convenient this summer with the roll out of its new Aperol Spritz Ready to Serve bottles.
Saltire whisky spreads out around the world
Fife-based independent whisky bottler Saltire Rare Malt is set to expand further in the global market with its new senior team members.
Four Loko rolls out new Camo Mango flavour
Vodka-based RTD brand Four Loko has unveiled its latest bold new flavour with the launch of Camo Mango, brining its range to a total of 10 variants.