Shaking up the RTD category with two launches
CANNED cocktail brand All Shook Up has launched two new classic variants to its line-up with a Margarita variant as well as a Cosmo cocktail.
Both flavours are set to feature as part of the All Shook Up Mixed Pack format, which is available for purchase across Asda and Iceland nationwide, and reinforces the brand’s commitment to tap into familiar cocktail serves within the RTD category.
And the two variants come as popularity for the cocktail serves is on the rise. Nielsen research has found that the Margarita cocktail has seen demand rise 150% across UK year-on-year, making it one of the fastest growing cocktails in the market.
Meanwhile, the Cosmopolitan cocktail has seen a renewed interest from shoppers due to ‘And Just Like That…’ the popular sequel TV show to ‘Sex and the City’, according to The Times.
The new flavours will sit alongside All Shook Up’s existing range including Passion Fruit Martini and Mojito with the expansion set to strengthen the brand’s core range and give shoppers greater choice from the brand.
Ellie Memmott, brand manager at All Shook Up, said: “Cosmopolitan and Margarita are two flavours that continue to resonate strongly with consumers, so adding these to our Mixed Pack, alongside our existing favourites, felt like a natural move to offer shoppers even more choice.
“The RTD category continues to grow as more people look for convenient, great-tasting cocktails that offer both variety and value. This launch reflects that demand and strengthens our offer within the chilled soft drinks fixture.”
