Health on the brain

Shoppers seeking out quality biscuits and cakes but without waistband punishing calorie count
Pack shots of Jacob's Cheeselets and Jacob's Crinklys Big consisting of Cheeselets Intensely Cheesy, Intensely Cheese & Onion, Crinklys Big Salt & Vinegar, Crinklys Big Prawn Cocktail and Crinklys Big Cheese & Onion.

Jacob’s grows snacking with Cheeselets and Crinklys Big

Snacking firm pladis has unveiled a tranche of NPD for the Jacob's snacks brand including the new Cheeselets sub-brand and Crinklys Big.

Putting a twist on energy drinks

Rockstar Twister offers a full flavour hit at only 25 calories per 100ml
Pack shots of Barrat Sweet Shop Super Mario Galaxy sweets.

Barratt unveils Super Mario Galaxy collaboration

Barratt Sweet Shop has unveiled its new collaboration with The Super Mario Galaxy Movie with new limited edition packs of sweets.

On the telly with Kelly

Nestle has announced  a new advertising partnership with ‘Lorraine’, the ITV weekday show that reaches 1.6m viewers every day
A pack of Wilkinson Sword Quattro 4 stands at a sink in the image on the left as Anthony Joshua shave his face with the razor in the image on the right.

Anthony Joshua fronts Wilkinson Sword campaign

Personal care brand Wilkinson Sword has announced that Anthony Joshua will front a new campaign focused around its new Quattro 4 razor range.

Storytelling will give dairy a lift

With consumers more educated than ever about the food they buy, a product’s provenance (or back story) has become increasingly important .
A carton of TrueStart Espresso Coffee Concentrate stands in the middle of multiple different serves using the coffee against a yellow background.

TrueStart launches Espresso Coffee Concentrate

Coffee brand TrueStart has introduced its new Espresso Coffee Concentrate pack to Asda stores, offering a more café-quality serve to shoppers.
VK PMP range

Marked bottles boosting sales

Retailers looking to springboard off RTD's popularity with young adult consumers, adding PMPs into the premix might be well worth investigating.
Pack shots of Golden Wonder Scottish Favourites 20-pack box.

Golden Wonder introduces new Scottish Favourites 20-pack box

Crisps brand Golden Wonder has paid homage to its heritage as a Scottish brand with the roll out of its new Scottish Favourites 20-pack box.
galaxy-chocolate-bars

Galaxy goes dark

Dark and milk chocolate have long gone head to head, with fans of each variety insisting that their favourite is superior
Pack shots of East St Deli Chicken & Bacon, Cheese & Onion and Tuna Mayo sandwiches.

Kepak unveils new East St Deli sandwich range

Food-to-go products firm Kepak has launched its new East St Deli brand offering retailers a selection of sandwiches with longer shelf-lives.
orkney-gin

The sweet taste of gin

It might have only opened a year ago, but Orkney Distilling is fast expanding its range
The new SNÜ Fizzy Energy nicotine pouch is available in four strengths and is said to combine a bold tropical taste with energy drink fizz.

SNÜ launches Fizzy Energy nicotine pouch

Nicotine pouch brand SNÜ is launching a Fizzy Energy flavour across convenience, wholesale and independent retailers and claims its latest NPD will help store owners to capitalise on category growth.
limited-edition-blue-pabst-cans

A hop new look for Pabst Blue Ribbon

American craft brewer Pabst Blue Ribbon (PBR) is set to release a brand new can design for a limited edition run
Bottles of Filippo Berio Balsamic Vinegar of Modena that are designed to suit different meals with notes on the bottles.

Filippo Berio unveils refreshed Balsamic Vinegar range

Italian foods brand Filippo Berio has unveiled a new packaging refresh for its Balsamic Vinegar range offering more guidance on-packs on how to pair them.