Packshots of The Protein Ball Co range with black, green, orange and purple colours in the background. The brand's tagline 'Ballsy by Nature' sits underneath the packshots.

The Protein Ball Co sets out new marketing stint

Protein-rich snacking brand The Protein Ball Co. has unveiled a new brand positioning following on from some major expansions across the UK and America.
Alpen boxes

Scaling the muesli range

ALPEN is embarking on an NPD adventure straight out the gate in 2018
Pack shot of McGhee's Halloween Empire Biscuits with skull and spiderweb designs on them.

McGhee’s brings a spooky touch to its Empire Biscuits with a new Halloween design

Glasgow bakery brand McGhee's has launched a deliciously spooky treat for October with its new limited-edition Halloween Empire Biscuits.
Ben & Jerry's

Dairy-free desserts

BEN & Jerry’s has launched a non-dairy desserts range
Promotional image for Spar Big Deals of Christmas campaign for 2025.

Spar’s Big Deals of Christmas returns for third year

UK symbol group Spar UK has brought back its Big Deals of Christmas campaign for the third year running, offering key deals across the festive period.

Bulking up

NOT immune to challenges facing the wider food industry, sales of wrapped bread also continue to be influenced by specific factors – not least...
The Walker's Shortbread travel retail display in an airport's duty free section.

Walker’s Shortbread unveils travel retail campaign for Christmas

Walker's Shortbread has unveiled its new marketing campaign for the travel retail sector for Christmas this year, with Andy Murray taking centre stage.
McEwans

Ale renaissance set to continue

ALE has been enjoying some enviable sales growth according to figures from McEwan’s parent firm Marston’s, making the category valuable to a big night in offer. 
Packs of Rowntree's Sour Watermelon Lollies, Fruit Pastille Lollies and Mango Lollies are lined up with the sweets bursting out of the bags with swishes of the juices. Each pack is against a representative colour ranging from pink, green and orange.

Rowntree’s launches new Lollies range inspired by frozen treats

Confectionery brand Rowntree's has brought its iconic Ice Lollies range to confectionery shelves with its new Rowntree's Lollies sweets trio.

Focus on fun

A new campaign from Vimto is designed to appeal to 15 to 19 year olds
Bottles of Hive Mind Dark Cherry Mead are lined up against a wall.

Hive Mind rolls out Dark Cherry Mead for young adults

Welsh brewery Hive Mind is set to bring mead to a younger generation of drinkers with the launch of its new Dark Cherry Traditional Mead bottles.
Yazoo ad

Ad push for Yazoo

The milk drink brand will appear across social media platforms until the end of summer
Bags of Stockleys sweets with sweets pouring out from them against a yellow background.

Stockley’s rolls out new Treat Bag format

Classic confectionery manufacturer Stockleys has unveiled its new Treat Bags format to appeal to sharing occasions with consumers.

Presidential campaigning

French dairy brand Président has been appearing on screens with a new campaign to promote its cheese and butter brands
Cans of Whitebox Cocktails Mai Tai and Clover Club stand on a mantelpiece.

Whitebox Cocktails grows range with Mai Tai and Clover Club

Edinburgh-based cocktail brand Whitebox Cocktails has unveiled a new duo with the launch of the new Mai Tai and Clover Club serves.
Pack shots of £1.99 PMP packs of Soreen Malt Lunchbox Loaves and Banana Lunchbox Loaves packs.

Soreen launches PMP format for Lunchbox Loaves range

Healthier cakes brand Soreen has unveiled its new £1.99 PMP packs for its Lunchbox Loaves range, offering greater visible value to shoppers.
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