Chance to win
CONSUMERS could be in with the chance of winning £20,000 when they pick up a pack of Doritos.
Bisto is back on TV
Bisto is back on the small screen for the first time in six years, thanks to a new marketing investment in the brand.
Pilgrim swaps beef for peas
Pilgrim Food Masters has swapped out meat for pea protein with the launch of Rollover Meat-Free Burgers.
Big demand for dairy free
Dairy-free fever is spreading in the UK. Kantar data for the year to 5 September revealed 45% volume sales growth for dairy-free spreads, with the category now valued at £49.6m annually in the UK.
St Patrick’s Day push
Pernod Ricard has launched a new Jameson Irish Whiskey campaign in time for St Patrick’s Day, on 17 March.
A facelift for Ferrero packs
Ferrero has revamped its Easter range, rolling out new looks across its brands and introducing more sustainable packaging.
Caramilk buttons up for spring
Cadbury Caramilk is available in a new hanging bag format from this month.
Spending big on Thatchers
BLOOD Orange is the flavour of the day at Thatchers, as the cider brand throws marketing weight behind its latest piece of NPD.
A cheeky campaign
Mischief is the name of the game for the new Jammie Dodgers marketing campaign.
The #WitnessTheMischief campaign will see Burton’s Biscuit Co release a selection of limited-edition packs this month.
The ring of fire
TAYTO has spiced things up with the latest Golden Wonder Ringos launch.
PMP for Gallo rosé
E&J Gallo, the firm behind Gallo Family Vineyards, has added new PMPs to its best-selling rosé wine range.
The firm has added a peelable £6.49...
Ticking the right boxes
BALANCE is key to any product that has been created with kids in mind.
Time is right for premium push
The pandemic has changed the coffee market in the UK and convenience retailers may wish to refresh their range, or risk missing out on new opportunities.
Plant power in the freezer
Birds Eye has relaunched its meat-free brand Green Cuisine, and it’s backing the plant-based range with a new advertising campaign.
Hooper takes on Calbee role
CALBEE UK has appointed a new marketing director.
Two promos for Raw
AG Barr has rolled out two new promotions across its Rubicon Raw energy drink brand.
