The case for cash control
SAVOURY snack giant Walkers has introduced a reduced case size for its core range.
The new 32 case format, replacing the 48-pack case, is available...
Vault City rolls out Last Christmas Wham sour
Edinburgh-based sour beer brewery Vault City has rolled out a festive brew inspired by a duo of 80s favourites with its Last Christmas sour beer.
Bagging a big night in bonus
THE big night in is big and getting bigger, says brand-owning giant Mondelez International.
Quoting Nielsen statistics, Mondelez trade communications manager Susan Nash said: “Evening...
Ben & Jerry’s launches a Rhapsody of flavour options
Ice cream brand Ben & Jerry's has announced the return of its Bohemian Raspberry flavour in partnership with UK rock band Queen, alongside a new Sundae option.
Fabulous film promotion
PREMIER Foods is using a big British summer movie to promote its Cadbury Amaze Bites over the coming months.
The tie-in with Absolutely Fabulous: The...
Doritos goes square for new Minecraft movie promotion
Tortilla chips brand Dortios has teamed up with A Minecraft Movie with a new on-pack prize giveaway along with two new character-inspired flavours.
KitKat pairs up with Nescafé for new Mocha flavour
Confectionery firm Nestlé has unveiled its latest brand collaboration between KitKat and Nescafé with the new KitKat Nescafé Mocha Flavour biscuits.
Breakthrough oats
QUAKER Oats has added two gluten-free variants to its range.
The introduction of a gluten-free range coincides with a packaging redesign for the entire...
Messi launches Más+ by Messi drinks exclusively in Spar
Football superstar Lional Messi has rolled out his sports drink Más+ by Messi to the UK for the first time, kicking off with an exclusive stint in Spar stores.
Making the most of milk
Top tips to increase sales
AN additional 390,000 UK households bought Yazoo last year compared to 2015, giving it a 22.2% value share of the...
Jam Shed brings a fizz with new Rosé cans
Jam Shed is set to disrupt the category this coming summer with the launch of its new 'Format Friendly' Bubbly Rosé canned drinks.
Brands take to the big screen
ADS and sponsorships will keep TV viewers up to date with dairy developments throughout this year.
Arla Foods launched a new ad for its Icelandic...
Unconform brings a trio of cold brew coffees to cans
Canned coffee brand Unconform is set to disrupt the iced coffee sector with a trio of new vegan Cold Brew variants with added health benefits.
Brewer spends big on campaign
Going Mads for Carlsberg
CARLSBERG UK will sprinkle some Hollywood stardust over its core brands this month as part of a £15 million integrated marketing...
Aero Coconut sharing chocolate bar rolls out across retail
Confectionery firm Nestlé has expanded on its range of sharing options with the launch of its new limited edition Aero Coconut 90g sharing bar.
Spreading out with a TV ad
McLelland making noise on the small screen
Scottish cheese producer Lactalis McLelland has been making a seriously strong bid to boost brand awareness with the...
