Everyone at the table

MARS Food has unveiled its first UK marketing campaign for the Ben’s Original’s brand. The ‘Everyone’s Original’ campaign – the first since the brand changed...
Packs of Yorkie Biscuit & Brownie chocolate bars lay across a grey surface, with the chocolate bars lying outside the wrapper as well.

Yorkie unveils new Biscuit & Brownie flavour

British chocolate bar brand Yorkie has unveiled a new limited edition flavour Biscuit & Brownie using cocoa that has been sourced via Nestlé's Income Accelerator programme.

Health is a winner

Wellbeing brings sales THERE’S nothing more valuable than health, a proposition that’s not just true for the individual but, according to a number of snack...
Pack shots of Żubrówka Biala, Żubrówka Vanilla and Żubrówka Rosé 700ml bottles.

Polish vodka Żubrówka Biala rolls out to Sainsbury’s

Polish vodka brand Żubrówka has rolled out is Bison Grass Biala vodka variant to Sainsbury's stores as the brand aims to be the No.2 vodka in the UK.
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Packed lunch fightback begins

HOVIS is fighting back against the decline in packed lunches (measured by Kantar as down by 80m lunchboxes last year). As the economy picks...
Pack shots of 7UP Zero Pink Lemonade cans.

7UP Pink Lemonade flavour hits the shelves for summer

Drinks giant Carlsberg Britvic has expanded on its range of 7UP drinks with the new Pink Lemonade flavour in time for the summer months.

Southern Comfort hits the road

General election campaign takes RTD to the masses SOUTHERN Comfort is on the general election campaign trail, inviting the public to join the brand’s “Canpaign”,...
Twirl White Dipped pack shots.

Cadbury launches Twirl White Dipped

Cadbury chocolate has unveiled a new limited-edition bar for its Twirl range with the introduction of the new Twirl White Dipped.

Golden Cross offer new smaller size perfect for snacking

Golden Cross offer a variety of their Johnny’s snacks range in smaller sizes, which it says make them perfect for a lunch time snack. Four...
Pack shots of It's The Dog's Peanut Butter Balls.

The Protein Ball Co launches new It’s The Dog’s treats for both owners and...

The Protein Ball Co has made its first foray into the pet treat market with the launch of It's The Dogs, a treat made for dogs that owners can also share with them.

More tastes form the US

EMPIRE Bespoke Foods has secured a deal with US cereal producer Malt-O-Meal (MOM) which will see the firm distribute its cereals on this side of the Atlantic.
Orlando Bloom in Staropramen ad

Staropramen relies on Orlando for some passion

Staropramen relies on Orlando for some passion
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The super soups

HEALTH is at the heart of the latest soup launch from Baxters, with the roll-out of the firm’s new Super Good range
Halloween advert for Strongbow cider featuring its Dark Fruit variant with fruit in the background that have jaggy leaves attached made to look like bat wings.

Heineken launches Halloween marketing for Strongbow

Heineken UK has kicked off a new spine-chilling campaign for Strongbow cider to tie in the with popularity of the drink during the Halloween season.
Pack shots of Hovis Best of Both with the Wicked For Good 2025 on pack promotion.

Hovis bakes up a trip of a lifetime in Wicked For Good pack promotion

Hovis has partnered up with Universal Pictures' Wicked: For Good with an exclusive on-pack promotion offering consumers a chance to win a family trip to Canada.
Kirstin Mackie thinks shoppers want to know that their food contains only the ingredients they would expect, handing an advantage to the farm-based firm.

Sweet life for local treats

Provenance aids performance, says Mackie’s, as the Scottish producer sets out ‘back-to-basics’ stall