Energising summer
Red Bull has unveiled the latest limited edition flavour in its seasonal Editions range.
Alert to the key trends
THE energy drinks category opportunity was already huge in the convenience channel, but the pandemic has only served to push things further forward.
An away day with Cadbury
Mondelez has kicked off a new football promotion, with the launch of its Away Wins competition.
Healthy innovation
MARS Wrigley has launched healthier alternatives across four of its top brands, with the release of its new Triple Treat range.
Eyes on gains in Scotland
FUNCTIONAL energy drink brand Nocco is hitting the road this summer – and Scottish sampling activity is on the agenda.
Summer ballot could bear fruit
MARS Wrigley is offering consumers the chance to score a year’s supply of their favourite fruity Extra flavour.
Single-use duo joins RELX range
RELX has added two new disposable vape brands to its lineup.
Fountain’s festival push
Hard Seltzer brand Fountain has been turning up the volume on its marketing activities, through a summer tour of UK music festivals.
Bucking the trend with craft beer
TOTAL beer sales are down from pre-pandemic highs – which is understandable given the circumstances.
Impulse push for Weetabix
RETAILERS can expect to see more NPD from Weetabix in the near future, as the cereal brand seeks to capitalise on demand for novelty in the morning.
Insights from the shop floor
Tayto strategy built on retailer knowledge
Frubes fun on packs
Yoplait has thrust its Frubes brand into the future with its first on-pack interactive augmented reality (AR) mini game.
Oreo launch aims to bring families into the store
Reporting that 50% of Oreo fans are under the age of 45, Mondelez International said the brand is playing a pivotal role in recruiting new shoppers by appealing to families.
A deadly expression
Whisky brand Smokehead has mixed up Scotland and Mexico for its latest whisky release.
World of expressions
New Scotch Single Malts have launched as part of Berry Bros & Rudd’s latest seasonal collection.
Learning lessons with Healthy Living Programme
A healthy breakfast doesn’t just set you up for the day… it can also set you up for life.
