NPD galore for whisky giant
Glasgow-based spirits producer Whyte and Mackay has bolstered its premium portfolio with the launch of a new premium blend and a facelift for an old favourite .
Agree or get it free
HOME BAKING firm Dr. Oetker is so confident in its new icing that it has offered a money back guarantee if consumers don’t like the taste
Guinness sponsors Six Nations
The tournament will be known as the Guinness Six Nations from this year
Big breakfast is a cereal killer
Breakfast continues to grow, with innovative options gaining ground
Incremental opportunity
Crediton Dairy say their Arctic Iced Coffee is well placed to complement food to go .
Premium at home
With instant coffee no longer quite cutting it for some, more of us are looking to create a premium ‘coffee shop moment’ while at home
A £25m brand ruffreshment
BUTCHER’S Pet Care has launched its first advertising campaign in five years, as it embarks on a £25m rejuvenation of the brand.
To potatoes and beyond
Albert Bartlett potatoes has teamed up with Disney and Pixar to create a UK wide on-pack promotion .
A big campaign for the beautiful game
CCEP launches on-pack football promotion .
Self serving focus brings in margin
Nisa showcases new developments for symbol retailers at its annual exhibition in the spring .
Busy lifestyles support snacks
Brands ready to make the most of on-the-go demand
Beefing up with brand new jerky
Peperami has launched two new ‘Tender Jerky’ products
Baked goods set to rise
Analyst forecasts long term growth but warns there are still challenging times ahead
FOLLOWING another couple of years of modest growth, biscuits and cakes sales...
Mr Kipling’s makeover for a better life
THE Mr Kipling range has had a packaging revamp to tie in with the Premier Foods ‘Life is better with cake’ campaign. And the...
Crisps will make a packet
Sun Valley is now venturing into the crisps category with the launch of a new brand
Looking fit on shelf
FITNESS bar brand Premier Protein has launched in the UK.
Premier Protein – which has been available in the US and across Europe – lands on British shores with three flavours on offer.



































