Big spend on Revive
Lucozade Revive will be appearing across social media, digital and outdoor advertising sites as part of a new £2 million marketing investment in the brand
KP is feeling the heat
Things are heating up for KP Snacks, with the launch of KP Aromatic Thai Chilli Coated Peanuts.
Imperial adds new JPS RYO
IMPERIAL Tobacco has launched a new RYO variant under its JPS Players brand.
Millions of biscuits
Border Biscuits has reached a confectionery milestone as more consumers indulge on sweet treats at home
Vype is now Vuse
British American Tobacco has announced the integration of its UK e-cigarette product line, Vype into global brand, Vuse
Three new flavours from Golden Wonder
TAYTO is getting ready to beef up its Golden Wonder range with the launch of three new premium flavours in September.
Available exclusively in £1...
Dog food that’s fit for a king
MARS Petcare has expanded its Cesar dog food offer, with the addition of a new health-focused range.
Dairy-free alternative
Bute Island Foods is aiming to bring vegans to the cheeseboard with the launch of Sheese Melting Sheesy Bake with Spring Onion & Garlic.
Sustainable new packs
BRITVIC has bolstered the sustainability credentials of its Fruit Shoot brand, by introducing packaging made from 100% recycled plastic.
The move to 100% rPET coincides...
Energising summer
Red Bull has unveiled the latest limited edition flavour in its seasonal Editions range.
Alert to the key trends
THE energy drinks category opportunity was already huge in the convenience channel, but the pandemic has only served to push things further forward.
An away day with Cadbury
Mondelez has kicked off a new football promotion, with the launch of its Away Wins competition.
Healthy innovation
MARS Wrigley has launched healthier alternatives across four of its top brands, with the release of its new Triple Treat range.
Eyes on gains in Scotland
FUNCTIONAL energy drink brand Nocco is hitting the road this summer – and Scottish sampling activity is on the agenda.
Summer ballot could bear fruit
MARS Wrigley is offering consumers the chance to score a year’s supply of their favourite fruity Extra flavour.
Single-use duo joins RELX range
RELX has added two new disposable vape brands to its lineup.
