Life beyond the cracker
FOLLOWING what its brand owner says was significant success in its marketing work over Christmas, Primula is to continue encouraging its buyers to use...
Cadbury Top Deck is back on shelves
Carrying on its 200th anniversary celebrations, Cadbury has relaunched its Top Deck variant, which first hit store shelves in 1993.
Years of care
Mars says there’s eight decades of experience behind its latest launches and promotions
EIGHTY years in the market has given Mars Petcare the experience to...
Absolut Vodka revives lost Warhol art in new bottle
Pernod Ricard's Absolut Vodka brand has revived the lost Andy Warhol painting Absolut 'blue' in its new limited edition bottle featuring the artwork.
Nailing health and value
MANY parents are now said to be looking for healthy options when they buy food, drink and treats for their children. And many family...
Mirror Margarita makes it clear across Sainsbury’s
RTD cocktail brand Mirror Margarita is set to come to Sainsbury's stores this September, offering drinkers a unique cocktail serve for the home.
Brewer spends big on campaign
Going Mads for Carlsberg
CARLSBERG UK will sprinkle some Hollywood stardust over its core brands this month as part of a £15 million integrated marketing...
American Sour Punch candy spins to the UK
Retailers can bring in an extra risky element to the confectionery aisle as World of Sweets launches new Sour Punch Pickle Roulette packs.
Kick-off for McCoy’s football league promo
Crisp brand McCoy’s is launching its second season as the Official Crisp Partner of the Football League with an on-pack promotion and marketing campaign. Kicking...
Gravity Drinks brews a new Pumpkin Potion
Themed drinks producer Gravity Drinks has unveiled its latest offer for the Halloween season with its new Pumpkin Potion tropical vodka liqueur.
Capitalise on the power of display
Showing your wares is an essential part of retail and Varta has created a battery-shaped stand to help shops display their battery stocks in...
Halewood rolls out a double launch on spirits
Halewood Artisanal Spirits has expanded on its offer in the off-trade with the roll out of two new expressions including a Polish vodka and blended whisky.
Grocery Aid helpline open 24/7 over Christmas
The confidential GroceryAid Helpline will be available online and via freephone 24/7, including Christmas and New Year.
The industry charity exists to help anyone in...
Clear the head with a Smokehead Hot Toddy
Smokehead Whisky is out to keep seasonal illness at bay over the Halloween period with its own Hot Toddy cocktail recipe, helping drive up sales of the whisky.
Scottish beer brand set to party
2016 sees one of Scotland’s biggest-selling beer brands McEwan’s celebrate its 160th birthday.
The brand team reckons original brewer William McEwan would be delighted to...
Kingsland brings wine from Ukraine
Drinks firm Kingsland Drinks has launched two new Ukrainian wine variants to UK supermarkets now with the new Boldgrad Select range.
