Jamie Dornan sits on a bus leaning over seats holding a can of Diet Coke.

Jamie Dornan partners with Diet Coke

Hollywood actor and model Jamie Dornan has been announced as the new brand ambassador for Diet Coke to build on the brand's 'This Is My Taste' campaign.

Extra coffee miles

FARMER and TV food presenter Jimmy Doherty features in the new TV campaign for Taylors of Harrogate. The documentary-style ad follows Doherty to Colombia with...
Promotional image of the partnership between Captain Morgan rum and Pepsi Max with an image of the can and text that reads "Two Greats, One Epic Taste".

Pepsi Max boards with Captain Morgan in new RTD launch

Global drinks firms Diageo and PepsiCo have teamed up to launch the new Captain Morgan Spiced Rum Pepsi Max alcoholic RTD can range.

Big names say it’s time to go big

MEN aged between 18 and 45 are being targeted in a Heinz Big Soup promotion on Talksport radio. The Go Big or Go Hungry campaign...

Etsu Gin unveils a citrus double act

Love Drinks has strengthened its portfolio of global drinks with the addition of two citrus flavoured Japanese gins from Etsu Gin.

C-stores bag lunch

FOOD-TO-GO is big, right? So specialist sandwich shops and other specific food-to-go outlets should be grabbing a major share of sales. Well HIM Research and...
Pac Shot of Golden Casket Rae Crawford

Sweet Sensations Golden Casket Celebrate 65 Years of Business

Golden Casket, founded in 1959 in Greenock, celebrates 65 years of making sweets like Buchanan’s, All Rounders, and Millions.

Essential options to keep sales sweet

SOFT drinks is one of the most important categories to drive footfall for the Scottish convenience retail trade, but it shouldn’t be assumed that...
The new Coca-Cola Lime is available in a number of formats for both Original Taste and Zero Sugar variants.

Coca-Cola introduces new lime flavour

Coca-Cola is launching a zesty lime-flavoured variant for both its Original Taste and Zero Sugar ranges, with the soft drinks giant saying it will boost sales for retailers.
Pack shots of San Pellegrino Zero Added Sugar with Limonata multipacks and a single can and Pesca & Clementa multipack and a single can.

Sanpellegrino rolls out new Zero Added Sugar variants

Italian sparking fruit juice brand Sanpellegrino has unveiled its new Zero Added Sugar range, offering a premium soft drink for healthy conscious shoppers.

More than just toast

WHAT is breakfast without toast? For many people, rushing out to face the day, toast, apparently, is essential. But, according to Allied Bakeries, while...
Pack shots of Arctic Frappe drinks including Caramelised Biscuit and Choc Fudge variants.

Arctic Coffee expands category with new Frappe drinks

Chilled coffee drinks brand Arctic Coffee has expanded the category with the launch of its new indulgent sub-brand Arctic Frappe.

Marking growth

AMONG categories that are particularly important to the convenience channel confectionery stands out as one that has used PMPs extensively, especially in the tough...
Pack shots of £1.25 PMP packs of Chipsticks, Cheetos Twisted and Frazzles with an on-pack promotion to win tickets for Merlin Entertainment venues.

Win free theme park tickets with PepsiCo

Snacks giant PepsiCo has teamed up with Merlin Entertainments to offer consumers the chance to win a family day out at one of the firm's many UK attractions.

Know your oats in the morning

Nearly seven in ten households buy porridge at some stage of the year, according to Quaker Oats brand owner PepsiCo. Adding that 62% of cereal...
Packets of Maggi Air Fryer Crispy Coating range stand on a kitchen table including the Southern Style, Katsu Style and Korean BBQ Style variants.

Maggi rolls out Air Fryer Crispy Coating range

Culinary brand Maggi has unveiled its new range of Air Fryer Crispy Coating packs to help deliver quick and easy meal time solutions to consumers.