Point of sale materials prompt purchases says Mars Chocolate. More than a third of confectionery impulse purchases are made after shoppers see a brand’s presence in store and half of confectionery shoppers are influenced at the fixture.

Sweet addition

Encouraging impulse purchases among c-store customers is one of the most effective ways of increasing a store’s revenue and profit. Today we look at...
Pack shots of Mr Kipling Simnel Slices.

Mr Kipling launches Simnel Slices in time for Easter

BAKED goods brand Mr Kipling has unveiled a new limited edition cake ideal for the Easter season with its new Simnel Slices pack.

Life in the low lane

Times are tough in many parts of the milk chain and retail prices are fiercely competitive. It makes it all the more important to...
A bottle of Sarti Rosa splashes down in a liquid with two wine glasses next to it fill with the spirit and fruit, with pieces of fruit splashing into the liquid as well.

Sarti Rosa aperitif lands in the UK

Italian aperitif brand Sarti Rosa has made its way to the UK as the Campari Group aims to drive up excitement for the Spritz cocktail market.

The must haves – old and new

There’s no agreed technical definition of must-stocks. But some lines are simply expected by consumers to be on shelf and others should be...
A person holds Vybey's three nutrition bars – Chocolate Brownie, Raspberry White Chocolate and Mint Chocolate – with a green bush behind the bars.

Vybey enters healthy snacks fray with Nutrition bars

Nutrition products firm Vybey has announced the roll out of its new Complete Nutrition snacking bars range, moving into the snacks market.
diageo captain morgan johnny walker

Give the shopper more confidence

HAVING a range of PMPs in a store instils a sense of confidence and trust between the retailer and the shopper, says James Cragg,...
A bottle of Saltire Single Malt Whisky 18 Years Old is on a table as a person goes to grab the bottle, there is a nosing glass to the right of the bottle and a fireplace in the background to the left of the bottle.

Saltire introduces its oldest whisky bottling

Saltire Rare Malt has introduced its oldest dram yet with an 18 Year Old Speyside expression that also kicks off its Cigar Malt Series.

Spreading out with a TV ad

McLelland making noise on the small screen Scottish cheese producer Lactalis McLelland has been making a seriously strong bid to boost brand awareness with the...
Pack shots of Party Rings Under the Sea multipack and single pack.

Fox’s brings the party Under the Sea with new Party Rings

Kids biscuit brand Party Rings has unveiled its first ever new shape in its 42-year long history with the launch of the new Under the Sea Minis.

C-stores are biggest sellers for micro snacks

Research, says Rustlers, shows that new consumers will buy into the microwave snack market because of its Gourmet range. Channel director Angela Daulby said: “The...
From confectionery to coffee, soft drinks to dairy, enough products now come in price-marked packs that retailers can fill the shelves of their stores with them, if they so wish.

True value can shine through

PMPs a winner with customers seeking quality at a fair price READING any news around the economy or Brexit is rarely a cheery affair –...
Pack shots of Cadbury Dairy Milk Iced Latte tablet bars.

Cadbury unveils new Dairy Milk Iced Latte flavour

British chocolate brand Cadbury is set to turn up the cool for the summer with the launch of its new Cadbury Dairy Milk Iced Latte flavour.
Pack shots of Bonds of London Vickyu McClure's Our Dementia Choir Watermelon Slices and Soft Sherbety Lemons.

World of Sweets expands Bonds of London charity range

Confectionery distributor World of Sweets has introduced two new products to its Bonds of London Vicky McClure's Our Dementia Choir range.

Breakfast on the go grows

Many consumers are opting to take their breakfast on the go, which can be good news for retailers according to Mondelez International.
Pack shots of Monster Zero Sugar Ultra Fantasy Ruby Red.

Monster Energy unveils new flavour to the zero sugar Ultra range with grapefruit taste

Energy drinks brand Monster has introduced a new flavour to its sugar free Ultra range of drinks with the introduction of Monster Energy Ultra Fantasy Ruby Red.
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