Cadbury reunites with Children in Need
Chocolate brand Cadbury has announced the return of its on-pack promotion with BBC Children in Need across its sharing bag formats.
Rocking out with a new flavour
As the energy drinks category continues to grow, releasing NPD is a key way for brands to ensure they remain relevant to consumers.
Cheez-It gets a cracker of an introduction
Scottish convenience retailers have ensured that American snack brand Cheez-It has enjoyed a successful launch here, with major activations taking place in Edinburgh and Glasgow.
Nuts about new format
Snickers Crisp Ice Cream is a wrapped handheld single, described as offering the same Snickers flavour with a “light and crispy texture.”
Hitting the mark in convenience
More than half of shoppers want to see PMPs when they’re hunting for a snack
Lunch in style
New pack promotion offering shoppers the chance to win a long-haul dining experience
Only the best will do
THE big night in is the perfect occasion to drive sales of premium brands according to Heineken.
Some Swedish spice
SWEDISH cider brand Kopparberg has embraced the dark side with its latest launch
Kopparberg turns to the dark side
KOPPARBERG has embraced its darker side with its latest spirits launch.
Rolling out exclusively to Booker and Tesco from 1 September, Kopparberg Dark Fruit Spiced...
Bear loose on the street
Kids fruit snacking brand Bear has been reaching out to consumers through a burst of outdoor advertising for its Bear Yoyos variant
Exclusive to convenience
Burton's Biscuit Company has expanded its Maryland range with the launch of a new PMP exclusive to the convenience channel.
Dressed to impresse
Elderflower brand Bottlegreen has overhauled its packaging and changed the recipe of its sparkling presse range
Sponsorship kicks off
Loch Lomond Whiskies has entered into a new global partnership and sponsorship agreement with PRO14 Rugby
Au natural for Spar
SPAR has launched a new range of organic products
The great crisp debate
The infamous British delicacy, the crisp sandwich, is at the centre of PepsiCo’s new marketing campaign for Walkers
Coca-Cola Tic Tac
Confectionery giant Ferrero has announced a limited edition Tic Tac flavour is making its way back onto shelves this summer.
