frubes

Frubes fun on packs

Yoplait has thrust its Frubes brand into the future with its first on-pack interactive augmented reality (AR) mini game.
Advert showing the Fairy non-bio range

Sensitive launch from Fairy

The latest launch from Proctor & Gamble’s Fairy Non Bio brand is aimed at consumers with more sensitive skin.

New look for 2023

Barr Soft Drinks has embraced a new look across its Barr Family Range of drinks.

Puffing up for Puft

KP Snacks has revealed a new £1 million investment into its Hula Hoops brand to drive awareness of its Hula Hoops Puft variant, which is compliant with HFSS regulations.
Squeaky Bean Cooking Chorizo Style Sausage.

A substitute in for Spain

Meat alternatives firm Squeaky Bean has launched its new Cooking Chorizo Style Sausage.
Baileys chocolate easter egg

Lapping up the Lir luxury

There is an increasing demand for luxury Easter eggs for adults, according to Google Trends data, with the search term “Best Easter Eggs 2022” growing by more than 5000% and results showcasing eggs catering for an older audience.

Nuisance Drinks has two refreshingly different additions

Nuisance Drinks has grown its repertoire of fruity drinks with two new additions that aim to capitalise on an underrepresented citrus flavour the brand said.

Two cider brands say cheers to summer

Cider brands Brothers and Westons have each come up with different ways to get consumers in the mood for the summer months ahead.

Eco friendly cat litter hits the shelves

` A leading wood pellet firm with a major Scottish plant has brought out a cat litter product that’s designed not just to keep pet...

Edinburgh Gin with Izzard on the Fringe

Edinburgh Gin has launched the latest limited edition gin in its Edinburgh Gin Presents initiative with comedian Suzy Eddie Izzard.

Tuna, no catch

PRINCES is launching a satisfaction-guaranteed, money-back promotion on its eat-on-the-go ambient tuna salads. The new on-pack promotion features on over 330,000 boxes of tomato...
The IQOS ILUMA ONE is the hero product for the UK, says Philip Morris Limited.

Smoke-free world is goal for Philip Morris

Philip Morris Limited commercial operations director John Rennie explains why the IQOS ILUMA is a revolutionary product in the heated tobacco category.
WILLY Wonka would have been proud – Wrigley has created a sweet that changes flavour as you chew.

All change for flavour – Wrigley go Wonka

WILLY Wonka would have been proud – Wrigley has created a sweet that changes flavour as you chew. Starburst Flavour Morphs, said to have already...
The Ilchester Cheese festive selection and Wensleydale with Spiced Fruits.

Market news | Ilchester Cheese, Cadbury, McCain, Capri-Sun

Scottish Grocer showcases some new products that convenience store retailers might want to consider stocking to drive up sales – this time from Ilchester Cheese, Cadbury, McCain and Capri-Sun.

First edition – Pimm’s blackberry and elderflower

PIMM’S has added blackberry and elderflower to its No 6 Vodka Cup to make a very British new fruit flavour in time for summer....
Appeal to students this St Patrick's Day through a new offering in the off-trade, such as be. cocktails from Global Brands.

Focus on student shoppers for St Patrick’s Day

St Patrick's Day is celebrated by university and college students everywhere – and that's something convenience retailers can capitalise on.