Only the best will do
THE big night in is the perfect occasion to drive sales of premium brands according to Heineken.
Some Swedish spice
SWEDISH cider brand Kopparberg has embraced the dark side with its latest launch
Kopparberg turns to the dark side
KOPPARBERG has embraced its darker side with its latest spirits launch.
Rolling out exclusively to Booker and Tesco from 1 September, Kopparberg Dark Fruit Spiced...
Bear loose on the street
Kids fruit snacking brand Bear has been reaching out to consumers through a burst of outdoor advertising for its Bear Yoyos variant
Exclusive to convenience
Burton's Biscuit Company has expanded its Maryland range with the launch of a new PMP exclusive to the convenience channel.
Dressed to impresse
Elderflower brand Bottlegreen has overhauled its packaging and changed the recipe of its sparkling presse range
Sponsorship kicks off
Loch Lomond Whiskies has entered into a new global partnership and sponsorship agreement with PRO14 Rugby
Au natural for Spar
SPAR has launched a new range of organic products
The great crisp debate
The infamous British delicacy, the crisp sandwich, is at the centre of PepsiCo’s new marketing campaign for Walkers
Coca-Cola Tic Tac
Confectionery giant Ferrero has announced a limited edition Tic Tac flavour is making its way back onto shelves this summer.
Novelty to drive sales this summer
The easing of lockdown restrictions should lead to more consumers seeking out new flavours, according to Jon Wood, commercial director of Calbee UK
Spirited ABV-free NPD
ALCOHOL-free spirit Strykk has a new variant, Strykk Not Vanilla V*dka, bringing the brand’s core range to a total of four flavours.
Available exclusively through...
Sharing in milk drinks’ success
Restrictions may be easing, but that doesn’t mean retailers should turn their backs on the take-home packs that have proven popular during the pandemic.
Baking up a storm with FTG
Country choice has launched a new range of traditional Scottish bakery fare ranging from hot breakfasts to sweet desserts.
Fresh packaging for Blu
Imperial Tobacco has launched new, enhanced packaging for its vape brand Myblu.
Cheese recovering
Cheese snacking represents a major opportunity for convenience retailers, according to Saputo Dairy UK.
