EK leads the way for CCEP
COCA-Cola GB and Coca-Cola Europacific Partners (CCEP) have joined forces to release new packs aimed at improving recycling rates.
Chewing free of plastic
A CHEWING gum made without using plastic has rebranded, in a bid to catch consumers’ attention.
Pushing forward with innovation
Vaping brand Juul has launched the next evolution of its pod-mod system.
Convenience in the kitchen
COOKING habits have shifted in the UK, with many consumers picking up new culinary skills during Covid lockdowns.
Trends move in a margin direction
Value has been the key trend driving shopper behaviour in the tobacco category for some time now – and it has had a knock-on effect for accessories.
Talented duo join Geeta’s
INDIAN food brand Geeta’s has bolstered its sales and marketing team with two appointments, both of whom bring a wealth of FMCG experience to their new roles.
Bringing the party
Lambrini has launched its first major marketing campaign since it was acquired by Accolade Wines.
New look for Wild Turkey
WILD Turkey has some new plumage thanks to a bottle redesign for its 101 bourbon variant.
Real demand for leaf salad
ONE third of consumers intend to eat more fruit and vegetables as part of a healthier lifestyle, according to recent IGD data, meaning there’s room for growth in convenience.
TV turn is paying off
Following a successful turn on the small screen, Mackie’s of Scotland has secured an expanded Sainsbury’s listing, extending to stores south of the border.
Transfer bid for Lineker
Frozen snack brand Brew City has launched a marketing campaign centred around securing a transfer for the top goalscorer in British FMCG.
The enduring trend towards low sugar
HEALTHIER options are gaining ground in categories across the convenience store, but perhaps no more visibly than in the soft drinks chiller.
Small producer’s bonny deal
FAMILY owned Scottish soft drinks company Bon Accord has signed a new deal to supply Morrisons stores in Scotland.
Rum brand treks over the Atlantic
PUERTO Rican rum distiller Destilleria Serrallés has its eyes on the UK spirits market.
Pilsner push for Brooklyn
New York craft brand Brooklyn Brewery is set to expand its range in the UK off trade, with a new Pilsner variant.
Big spend for cordial
SHS Drinks has thrown its weight behind Bottlegreen, with the launch of a new six-figure marketing campaign.
