Jerky looks east and west
AMERICAN and Japanese flavours are the latest innovations for Jack Link’s meat snack, Beef Jerky. Made from dried rump steak, Beef Jerky Peppered and...
Westons Cider unveils new look for Stowford Press brand
UK cidermaker Westons Cider has introduced a new design for its Stowford Press brand in a bid to introduce new consumers to category.
Chill to your advantage
BEER, cider and other long drinks play an important role in serving the big-night-in market, and beer has a strong appeal to TV football...
A love of baking is driving premium
Home-baking brands enjoy growth driven by increasing interest in crafting cakes at home
McVitie’s drives its minis
JAFFA Cakes and Galaxy chocolate are the latest familiar names to get the mini muffin treatment. McVitie’s has shrunk and baked the essence of...
Ferrero doubles up for Tic Tac Two launch
Pocket confectionery brand Tic Tac has unveiled its latest piece of innovation with Tic Tac Two, offering consumers a dual layered flavour experience.
Leerdammer launches first spreadable cheese
Dairy firm Lactalis UK & Ireland has announced the launch of its new Leerdammer Original Spreadable format, aiming to highlight the versatility of the brand.
Vybey enters healthy snacks fray with Nutrition bars
Nutrition products firm Vybey has announced the roll out of its new Complete Nutrition snacking bars range, moving into the snacks market.
Public chooses new VK flavour
RTD brand VK plans to launch a new Watermelon variant following a public search that is said to have reached over six million consumers .
Extra adds some bubble
A minty take on bubblegum is the latest flavour to join Wrigley’s Extra gum family. Launched to coincide with National Smile Month (20 May...
A burst of blue
HOME fragrance specialist Airpure has expanded its household cleaning range Mighty Burst
Larger cravendale launched for families
Filtered milk brand Cravendale, from farmer-owned dairy company Arla Foods, is making moves in the milk aisle with its latest offering – a...
Polo goes strong and free
NESTLÉ Confectionery is adding to its Polo mints range by introducing another sugar-free line. New Polo Sugar Free Extra Strong (RRP 50p) is available...
Super support spend
TETLEY says the £5m campaign to promote its Super Teas range is its biggest marketing drive to date for speciality teas.
It includes an outdoor...
Doritos goes square for new Minecraft movie promotion
Tortilla chips brand Dortios has teamed up with A Minecraft Movie with a new on-pack prize giveaway along with two new character-inspired flavours.
A Braw day out for rugby fans
Edinburgh bakery Fleming Howden put the latest promotional tech to the test at the 6 Nations, in a bid to gather valuable data for its Braw snack bar brand.
