TETLEY says the £5m campaign to promote its Super Teas range is its biggest marketing drive to date for speciality teas.
It includes an outdoor campaign, print advertising, social media, and TV ads.
And a SuperTeas sampling campaign will circulate 700,000 samples with 50p money-off coupons.
Senior brand manager for innovation Alex Snowden said: “We have had a good level of success with our Supers range so far, so our mission now is to extend the appeal.”
‘Awesome Woman’ has been added to the Tetley characters to promote the range.