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DAIRY Crest has added reduced sugar milkshakes to its Frijj range.
Head of marketing dairy drinks Laura Sheard said: “Our new products have 40% less...
Making a meal of yogurt
MEAL deals provide an innovative way to promote dairy products according to Mike Hodgson, co-founder of yogurt manufacturer The Collective.
He said: “Key trends are...
Adding a taste of Scotland
MACKIE’S has added two new flavours to its ridge cut crisps portfolio following limited-edition releases.
The company says the Whisky and Haggis and Venison and...
Light start to the year
LEERDAMMER used a TV ad and social media to get its 2015 marketing work underway.
The 20-second TV clip ended with a shot of Leerdammer...
Nicky launches elite toilet tissue
After a successful 2014 for Nicky with the brand’s toilet tissue range registering a +20.3% growth over the previous year*, in 2015 Nicky is...
Hotting up
HOT snacking products firm Kepak Convenience Foods has launched two new Rustlers products with a distinctly spicy touch.
The Hot & Kicking range includes the...
Pulling in to the can
TULIP has added pulled pork to its range of canned goods.
Grocery division commercial director Mark Phillips said: “Our canned pulled pork is a major...
Saucy makeover
BISTO Sauces have been given a new look.
Brand manager Paul Knapp said: “We’re looking forward to seeing the refresh deliver better ease of...
Stirring up a world of tastes
BIRDS Eye is inviting consumers to stir their mealtime routines with a range of meals reflecting cuisines from around the world.
The Stir Your Senses...
Spar still on a winning run
FOLLOWING a prize-winning 2014 Spar says its own-brand products are back among the awards in the opening months of 2015.
Its Belgian Chocolate Ice Creams,...
Traditional flavours in the bag
LOYD Grossman has introduced a range of ready-to-use pour-over sauces.
The four flavours are Creamy Parmesan & Cheddar, White Wine & Parsley, Creamy Peppercorn &...
Lynx goes dark and premium
LYNX is to spend £9m on a campaign, including TV and digital promotion, for its new Lynx Black fragrance.
Developed by fragrance expert Ann Gottlieb,...
Text to win prize toys
THE latest on-pack promotion on McVitie’s biscuits offers shoppers the chance to win a cuddly character from the firm’s Sweeet TV ads.
Marketing director of...
Quick kit designed for modern life
COLMAN’S has created three meal kits which it says will allow consumers to make tasty meals in 30 minutes.
Offering a choice of Chicken Risotto,...
French twisting
ARYZTA Food Solutions has added Le Twist to its Cuisine de France range.
The twist of almond encrusted pastry is filled with crème patisserie.
The product...
Advice sought for a good night’s sleep
PAMPERS has been encouraging parents to share their wisdom in a social media competition. Run with sleep consultant Jo Tantum the Pearls of Wisdom...
