Maynards makes a meal of it

IT’S frequently said that the consumer is king, well Maynards is giving sweets shoppers the chance to prove it this summer.

Maynards Wine-Gums

The Celebrate Like Royalty promotion is offering a top prize of a banquet on a private jet and 250 other prizes of banquets in locations ranging from Las Vegas and Dubai to Whipsnade Zoo.

Using a code on the pack, consumers can take part in an online game to win a banquet worth £7,500 and all entrants will be entered into a draw for the private-jet experience.

The promotion runs for 10 weeks from 4 May and is being supported by a £2m campaign including TV, radio and digital activity as well as in-store promotion.

And if retailers tell Mondelez how they treat their own customers like royalty, they could win a dining experience for their staff.