P&G has launched a new price-marked pack offer on a number of its best-selling SKUs. Products include Pantene, Head and Shoulders, Herbal Essences, Clairol and Silvikrin collections, available to convenience retailers now.
The offer will run on Pantene Smooth & Sleek shampoo and conditioner, Head and Shoulders 2in1 Classic Clean and Apple Fresh shampoo and conditioner, Herbal Essences Hello Hydration shampoo and conditioner, Clairol 5in1 Camomile shampoo, and Silvikrin Max Hold Hairspray.
Helen Johnson, hair care brand manager at P&G, said: “P&G works hard to provide value to retailers by offering price-marked packs on leading brands across its portfolio.
“Running an offer on these popular haircare SKUs will ensure that both consumers and retailers are getting the best possible value from a high turnover category.”