Trophy start for whisky liqueur

Magnum Launch vertical 1
Steve Horne and Lee Schofield of RTMSS toast the success of whisky liqueur Magnum at the world spirits competition.

 A new whisky cream liqueur, made in Scotland, picked up a top prize in an international competition within months of its launch.

The cream liqueur called Magnum is produced by BenRiach Distillery Co with malt whisky from its distillery near Elgin and is blended and bottled in Edinburgh.

Following its launch in autumn last year, Magnum won a gold medal at the 2014 San Francisco World Spirits Competition.

And now RTM Sales Solutions is to manage  a campaign to develop the brand’s distribution.

RTMSS director Steve Horne said: “Investment in the brand will enable us to amplify the existing strategy of consumer sampling and wider awareness raising which is helping us build distribution across the UK and global markets.”