Coke adds colour codes to packs
COCA-COLA is to adopt the UK government’s voluntary front-of-pack nutrition labelling scheme.
The scheme combines information on nutrient amounts and percentage ‘reference intakes’ with colour...
Massive backing for alternatives
BREAD giant Allied Bakeries is putting its money where it reckons the market’s mouth is.
It has ploughed £8.4m worth of investment into its Glasgow...
Duracell upgrade powers on
P&G has unveiled a new look for its battery brand Duracell, with upgrades across the Alkaline, Rechargeables and Speciality lines.
Also being introduced is a...
Drinks giant says premiums deliver
CONVENIENCE retailers who fail to get into festive premium spirits are missing a major sales opportunity, according to drinks firm Pernod Ricard UK.
Shoppers hunting...
Sherry with a signature
A sherry that’s a bit special is promised by Maxxium UK which is introducing Signature by Harveys.
Described as a premium cream sherry, it’s launching...
Ginsters goals
GINSTERS, the savoury pastry and food-to-go sandwich maker is running an on-pack promotion with Sun+, the paid-for online presence of Britain’s biggest-selling newspaper, from...
Breakfast stories
FERRERO wants to know how folks use its Nutella spread at breakfast and it’s spending £1.8m to find out, spread the news and give...
Lambrini Heats up as Castaway makes comeback
HALEWOOD International has launched an on-pack offer for its Lambrini brand in association with Heat magazine.
Aimed at the brand’s 21-34 year old female target...
Changing to meet needs
THE Mintel research covered in our report on pages 66 and 68 shows that while some consumers have been buying into functional and energy...
Varta cites competitor in re-launch
VARTA is relaunching its core range with a promise that its batteries last “as long as Duracell”.
From this month, says the firm, the range...
Hovis’ new marketing dawn
BREAD producer Hovis is looking to a vodka marketing legend to revitalise its marketing efforts.
The firm has formed a partnership with Philip Gladman,...
Ready for the ghost and ghoul rush
PREMIER Foods is beefing up its Halloween cakes range this year by adding Mr Kipling Choc & Slime Slices.
The new seasonal line, released at...
A new fragrance from Flash
P&G’s homecare brand, Flash, has added two new scents to its Liquid-Gel range.
Flash Liquid-Gel, launched in July 2013, is designed to be a versatile...
Sweet and sour and very chilled
MULLER Dairy is bringing sweet and sour to the chilled dessert aisle with the latest addition to its Cadbury twin pots range.
Banana Sour Fudge,...
Heinz bets on black
HEINZ is expanding its Black Label range of soups to include four new varieties.
Soup lovers will now be able to try Lentil soup with...
Oldies ahead but crazies doing well
AFTER analysing sales predictions and reviewing trends from previous summers, sweets firm Bonds Confectionery has predicted that a mix of old favourites and what...
