Whisky liqueur gets a new look
MALT whisky brand, Old Pulteney, has revamped its liqueur with a new name and higher ABV. Stroma is a blend of malts from the...
Brewery welcomes a wolf at the door
STIRLING-based brewery Traditional Scottish Ales has a new name: Black Wolf Brewery. For the relaunch there is a new range of craft beers in...
Tennent’s festival nostalgia
IMAGES of festival-goers’ favourite bits of T in the Park are appearing on Tennent’s lager multipacks in the run-up to this year’s event.
Each pack...
Blanc? Check
MARTELL is offering brandy drinkers the chance to win a night at Raymond Blanc’s restaurant, Le Manoir aux Quat’Saisons, complete with a concert by...
Cider campaign bursts into colour
CIDER brand Bulmers has recruited six artists to bring its spring advertising push, called Bulmers Live Colourful, to life. The press and poster...
Bavaria adds fruit
ALCOHOL-free beer brand, Bavaria, has added two new flavours to its range of low- and no-alcohol beers.
Its 0.0% Fruit Rosé is a summery...
Ginger beer hangs tough
ALCOHOLIC ginger beer Ginger Grouse has signed up to sponsor Tough Mudder, the hardcore obstacle events held across the UK (including Edinburgh) in the...
Fruity new look for Go Ahead
UNITED Biscuits’ healthier biscuit brand, Go Ahead!, has been given a makeover. The logo has been streamlined and the packaging imagery revamped to emphasise...
UB jacks up its cracker campaign
A £10m advertising push for Jacob’s Cream Crackers is the next stage in United Biscuits’ master plan to bring all its savoury biscuits under...
P&G revamps liquids
P&G has upgraded the formulas and packaging across its laundry liquid portfolio.
Ariel Liquid now promises to “remove 95% of stains in one wash”....
Kestrel hopes to score with golfers
LAGER brand Kestrel is petitioning golf’s governing body, the R&A, to name the act of scoring a hole in one “a kestrel”. It’s part...
PMP promo returns
LUCOZADE has a new range of PMPs available exclusively in the impulse channel. Following the success of a similar move last year, an increased...
Kingsmill’s latest white bites back
KINGSMILL has launched a new loaf to solve what it sees as a common consumer dilemma.
Kingsmill Great White is a soft white loaf...
New-look Drench grows up
BRITVIC is repositioning its adult soft drink, Juicy Drench, to focus on consumers aged 30 and over. The packaging for all flavours in the...
Wring of truth
CLEANING products company Spontex is wringing the changes with five innovative mops. The company hopes the new self-wringing mechanism will make an impact on...
Cadbury spreads chocolate-based joy
FOLLOWING what’s said to have been the success of last year’s Unwrap Gold promotion, Cadbury is launching this year’s version, Unwrap Joy.
Unwrap Gold...
