Fruity new look for Go Ahead


UNITED Biscuits’ healthier biscuit brand, Go Ahead!, has been given a makeover. The logo has been streamlined and the packaging imagery revamped to emphasise the fruit content of the product.

Sarah Heynen, marketing director of sweet biscuits at UB, claimed: “Healthier biscuits account for over a fifth of all biscuit sales. With its eye-catching new look, Go Ahead! will be sure to grab the shopper’s attention and attract new and existing shoppers to the healthier biscuits fixture and grow sales for retailers.”