LUCOZADE has a new range of PMPs available exclusively in the impulse channel.
Following the success of a similar move last year, an increased number of products in the range – including the recently launched Lucozade Sport Brazilian Guava Flavour and Lucozade Energy ‘The Brazilian’ Mango & Mandarin – will have a 79p price flash.
Marketing director, Corrine Hopwood, said: “Last year, the 79p PMPs delivered strong uplift in value sales. Sports and energy is driving substantial growth across the total soft drinks market and the latest Nielsen data shows that the sectors are growing at 3.7% and 7.3% year on year respectively.
“By stocking the Lucozade PMPs, retailers are offering shoppers great value and ultimately gaining their trust, resulting in repeat purchases.”