LAGER brand Kestrel is petitioning golf’s governing body, the R&A, to name the act of scoring a hole in one “a kestrel”. It’s part of a summer golf-based promotion that also aims to raise awareness of the dwindling population of the bird of prey.
Golfers who hit a hole in one will be invited to join the Kestrel Club with a signed certificate, a Kestrel ball marker and the chance to win £100,000 at a special golfing tournament hosted by the brand.
The campaign coincides with last month’s launch of the Kestrel’s first 330ml bottle, part of a strategy to position the brand as a premium lager. The new-look bottles are available as individual units and in a four-pack.
Nigel McNally, managing director of Kestrel distributor Brookfield Drinks, said: “Our Hole in One campaign will enable the brand to engage with one of our key demographics. The launch of our new 330ml Kestrel bottle, at 5% ABV, comes at a time when other brands are reducing the size of their bottles and lowering their ABVs. Kestrel continues to takes the high ground in terms of integrity in the lager sector. ”