KP brings a crunch to the NFL
McCoy's is set to bring the crunch to the NFL in the UK and Ireland as the KP Snacks brand has been announced as the savoury snacks partner of the sport.
Milky Way expands in milk drinks
Mars Chocolate Drinks & Treats has expanded further on its range of canned flavoured milk drinks with the launch of its new Milky Way flavoured variant.
The man from Del Monte says with or without – it’s up to you
IN a time of big decisions here’s another – mocktails or cocktails?
James Logan, commercial director of Refresco Gerber, the firm behind Del Monte...
Cathedral City relaunches PMP format
Saputo Dairy UK has relaunched its £2.59 PMPs across Cathedral City 200g packs across the convenience channel, offering better value on the shelf.
A new zero in energy range
BIG cans are driving the energy drinks category according to Adrian Troy, head of marketing at AG Barr, and he says that flavoured energy...
Rizla rolls back the clock this Christmas
imperial Brands has unveiled the latest limited-edition Vintage pack design for Rizla rolling papers, in a bid to drive up RYO sales this Christmas.
The seasonal premium
PREMIUMISATION is the big word on the lips of many a spirits company, at present. In a time of economic challenges many consumers change...
Walkers kicks off a new football promotion with UEFA
Walkers has continued its support of the UEFA Champions League with the announcement of its new on-pack promotion across Walkers Max packs.
Time to top up?
FOOD group Addo has launched new Sweet Chilli Topped Mini Pork Pies as part of its Pork Farms Topped Pies range.
The firm says recent...
Cadbury launches ‘Made to Share’ limited edition bars
Cadbury has unveiled a new limited edition pack design for its Dairy Milk tablet bars with the aim to encourage more sharing moments amongst consumers.
Driving up interest in kids’ water
DANONE waters is aiming to increase bottled water consumption among kids through its Volvic Kids partnership with Disney, which the firm reckons should help...
Nanna Tate aims to cut out the faff with Chilled range
Premium potato brand Nanna Tate has unveiled its new range of chilled meal options in time for National Chip Week with a new Loaded Chips recipe.
Popping off
POPCORN is now the fastest growing sub-category within crisps, nuts and snacks, growing 34% year on year, according to IRI. Butterkist is looking to...
Cîroc Vodka unveils new Colada cocktail can
Premium vodka range expands on flavoured range
PREMIUM French vodka brand Cîroc has grown its portfolio of flavoured vodka drinks with its new ready-to-drink (RTD)...
A special approach to Easter sales
REPORTING that it doubled sales during Easter this year, Ferrero is bringing back its Thorntons Dessert Eggs range for 2017.
The Lemon Meringue, Pecan Pie...
Kerrygold butter grows range with Spreadable butter
Ornua Foods is set to offer a more convenient option for fans of the Kerrygold butter brand with the launch of its new Kerrygold Spreadable tub.
