City of light reconnects
THE French capital city of Paris is the inspiration behind the new look for Courvoisier Cognac.
Beam Suntory’s director for Cognac Jeanette Edwards said: “Courvoisier...
Call to adventure
CIDER drinkers are being encouraged to embrace their inner kiwi in Heineken’s latest promotional campaign for its Old Mout cider.
Old Mout, which originates from...
Beer makes over the barber visit
Beer shampoo has been around for a while but the whole barber shop experience is shown like never before in the latest screen advert from...
Summer bruving
Late nights, early flights, days on the beach and nights on the dancefloor all feature in a 12-week social media campaign by WKD.
And consumers...
Bringing sour from Europe
Beer importer Euroboozer says it has identified a growing market for sour beers and has brought Rodenbach Grand Cru and Rodenbach Caractere Rouge by...
Spar seven up
French Malbec at a promotional price of £6 a bottle leads the list of seven wines recently added to the Spar list at introductory...
An everyday approach
ORDINARY people doing everyday things are at the centre of the latest Weetabix advertising campaign.
The TV ad demonstrates what our bodies go through every...
Tung tied tattoo packs
TO coincide with the release of the latest Minions movie, Robel Confectionery has launched a new Tung Toos pack.
Each 99p pack contains a collectable...
Putting flavour in the picture
Dairy brand Rachel’s has given its entire range a new look.
It is the first time in five years it has made over the packaging...
Big spender doubles up
CHOCOLATE confectionery firm Mars is promising a major increase in regular product innovation on its block chocolate brand Galaxy, beginning next month with the...
Barr’s biggest ever
TWO consumers will each win a £20,000 holiday in an Irn-Bru summer competition that Barr is calling its biggest ever on-pack promotion.
Thousands of other...
Symbol heats up on summer TV
Eighteen months after its launch, Costcutter’s own brand, Independent, is being promoted on TV this summer.
The 10-second and 30-second adverts are appearing on ITV and...
Cream of the crop
Convenience gains share as little and often shoppers push spreading butter sales
THE trend for shoppers to do bigger top-up shops locally has seen convenience...
Scott spreads a new message
SCOTLAND’S food industry has long included important jams and preserves producers.
But sweet spreads as a category has been marked in recent years...
Versatility paying off
NUTELLA brand owner Ferrero says the market-leading hazelnut spread has seen impressive volume sales growth in the last year. The firm reckons that’s...
Spreading the word
Unilever’s Partners for Growth programme suggests how c-stores can boost spread sales
BUTTER, spreads and margarine sales in convenience stores are worth £141m according to...
