Scares for sharing
Halloween has become the third-biggest sales opportunity on the UK calendar with a value of £300m according to United Biscuits.
And it has launched a...
Acting on impulse
PRODUCTS that are attractive impulse purchases provide many of the best opportunities for c-stores to achieve incremental sales. So the best such lines can...
The must haves – old and new
There’s no agreed technical definition of must-stocks. But some lines are simply expected by consumers to be on shelf and others should be...
Speciality ready to grab share
MARKET trends on culinary oils can be complicated. As the story in the panel on the right shows, recent changes in oil prices on...
Snacks set to cut calories and more
DEMAND for healthier snacking products is likely to continue to grow over the next few years, and is a key area of focus for...
SGF and PayPoint launch forum
Convenience industry trade group the Scottish Grocers’ Federation and payments service company PayPoint have announced that they are to set up a regular schedule...
AG Barr launches £2M campaign for Rubicon
AG Barr has launched a £2 million campaign for its exotic juice drink Rubicon.
The campaign, themed ‘Believe in Beach’, runs throughout September and comprises...
Caramac launches new sharing bag
Nestlé Confectionery has unveiled a new launch for Caramac which heralds a move away from a bar format for the first time in its...
Ribena launches new marketing campaign
A £6m marketing campaign has launched for Ribena, featuring the strapline, ‘You can’t get any more Ribenary’, and including a new TV advert, outdoor...
Skittles and Starburst get spooky
This Halloween sees the launch of two limited editions from Skittles and Starburst, as Wrigley, a subsidiary of Mars, aims to capitalise on the...
Tangerine releases Halloween specials
Tangerine Confectionery, the creator of a wide range of retro confectionery brands is introducing two special editions for the seasonal Halloween market.
Sweet Champions Halloween...
Trebor unveils fresh new pack design
Trebor has unleashed a rejuvenated pack design.
The brand’s red star mark has become the heart of the new identity using tonal colours on each...
Smash and jive
Cadbury Dairy Milk’s Marvellous range is on the small screen in September and October with a campaign featuring new Rocky Mallow Road flavour.
The 30-second...
Be in with the sitting-in crowd
Consumers have invested in, and have come to expect, high-quality home entertainment services
Many of the major charities have latched on to the big night...
Chill to your advantage
BEER, cider and other long drinks play an important role in serving the big-night-in market, and beer has a strong appeal to TV football...
