WKD 2015 edition says it’s showtime
LAS Vegas, the ultimate party town, is the inspiration for WKD’s 2015 special edition. The RTD’s logo has been transformed in the style of...
Stivy’s voice
GAVIN & Stacey star, Mathew Horne, is the new voice of flavoured drinks brand Stivy’s, fronting a three-month independent radio push with Capital FM.
The...
Wrapping up cold
BULMERS is using yarnbombing and social media to position its cider as a drink for winter. As part of its #LiveColourful campaign, the brand...
Cream hits the big 4-0
IRISH cream liqueur Baileys is 40 years old this year. It was created by David Dand, whose idea was to blend cream and whisky...
Empty nesters snack champs
SCOTLAND is home to just under 9% of the population of Great Britain, but it accounts for 10% of take-home sales of snacks...
More to meat
WHILE bags of crisps, nuts and similar products may still account for the largest share of the snacks market, Kerry Foods reckons there’s increasing...
Pulling power
IT has been another busy year for some of the UK’s biggest names in snacks – and it’s not over yet.
Through 2014, the brand...
Popcorn goes for freedom
FREE-FROM snack producer Ten Acre has launched a new range of popcorn.
Gluten, dairy and MSG-free, as well as suitable for vegans, Ten Acre...
Healthy look
WHITWORTHS has redesigned its snacking range in a bid to appeal to health-conscious consumers.
The new design of its snack packs of dried fruits highlights...
Steps to change its category?
AS covered in last month’s Scottish Grocer biscuits and cakes feature, a new outlook at biscuit manufacturer Fox’s has already seen the development of...
Mars adds more hot chocolate
MARS Chocolate Drinks and Treats is extending its range of treat-size hot chocolate drinks in pouches with the launch of two new products –...
Philadelphia sets out to cause a midweek stir
PHILADELPHIA’s Simply Stir range features in a new TV advert as part of a £1m campaign.
The 20-second ad follows a couple making time to...
Brand giant moves to let the sunlight in
FOR the first time Unilever UK has advertised its corporate umbrella brand on television.
During a prime time X Factor advertising slot, the company took...
Flavoured spirit drinks take flight
DIAGEO has added a new flavoured spirits range to its portfolio with the launch of new Parrot Bay Flavoured Spirit Drinks.
18 months after...
Medal winners
THE recently-rebranded Black Wolf Brewery has been recognised for its draught and bottled beers at SIBA Scotland Regional Beer Competition 2014.
Black Wolf Brewery’s blonde...
Ferrero takes a bite at bite-size
FERRERO is expanding its Kinder brand with a new range of bite-sized chocolate confectionery.
With two different sizes and three variants to choose from, Fererro...
