Ferrero takes a bite at bite-size

Kinder Chocolate with Cereals Mini, above left, Kinder Choco-Bons, centre, and Kinder Chocolate Mini, right. The new bite-size treats come in two sizes, with the larger bags featuring a resealable tab.
Kinder Chocolate with Cereals Mini, above left, Kinder Choco-Bons, centre, and Kinder Chocolate Mini, right. The new bite-size treats come in two sizes, with the larger bags featuring a resealable tab.

FERRERO is expanding its Kinder brand with a new range of bite-sized chocolate confectionery.
With two different sizes and three variants to choose from, Fererro plans to win sales for in-home sharing as well as on-the-go treating.
Available from January, the range will include Kinder Choco-Bons, Kinder Chocolate Mini and Kinder Chocolate with Cereals Mini.
All of the products include individually wrapped bite-sized chocolates, and the larger sharing sizes feature a resealable tab.
“Kinder continues to bring incremental growth to the kids’ confectionery category and there is now an exciting opportunity for us to move into a new sector, attracting additional shoppers to the brand,” said Levi Boorer, Ferrero’s customer development director.
“This move marks an important new chapter for Kinder and forms an integral part of Ferrero’s future plans. Kinder is a star performer in the confectionery category, as an £80m brand that is up 52.6% in value terms in a relatively flat market.”
Kicking off in January, the launch will be supported by a £1.3m TV ad featuring the tag line, ‘invented for kids, loved by everyone’, along with in-store promotions and displays, stores media and near-store sampling.
There will also be free POS available to order from the Ferrero trade website, www.ferrero-trade.co.uk