Brand giant moves to let the sunlight in

Grace, 15, from Croydon, is the face of the ad.
Grace, 15, from Croydon, is the face of the ad.

FOR the first time Unilever UK has advertised its corporate umbrella brand on television.
During a prime time X Factor advertising slot, the company took to TV, as part of its ‘Project Sunlight’ campaign, now running in five markets around the world.
Under the Project Sunlight banner, which the global consumer goods manufacturer launched a year ago, each country hones in on a separate sustainability issue through speeches from young people who have new visions for the future.
Grace Jones, a 15-year-old girl from Croydon, is the speaker in the UK ad.
Unilever UK says it aims to highllight the paradox of food waste and food poverty, which according to Unilever and Oxfam UK are closer to home than many people think.
Keith Weed, chief marketing and communications officer at Unilever, said: “We want the voices of the new generation to be heard – to motivate us all to take action.”