Mr Kipling’s makeover for a better life
THE Mr Kipling range has had a packaging revamp to tie in with the Premier Foods ‘Life is better with cake’ campaign. And the...
Sweet but simple
WITH buying something for ‘tonight’s tea’ becoming an increasingly frequent reason for shoppers to visit c-stores it’s essential that retailers provide quick and easy...
Cream of the crop
SWEDISH Glace, the ‘free-from’ ice cream brand from Unilever UK, is moving under the Wall’s brand.
Zhelin Chen, assistant brand manager for Swedish Glace at...
Dreamy new designs
PREMIER Foods has introduced new packaging for its custard and rice pudding brand, Ambrosia.
The new design across the entire portfolio of custard, rice and...
Bigger Bee oil
LUCY Bee Unrefined Extra Virgin Fairtrade Organic Raw Coconut Oil is now available in a 1L jar.
An alternative to processed oils, butter and margarine...
Bakes rising
HOME baking saw a year on year increase of 0.9 % last year according to Dr Oetker.
Gill Davies, executive head of marketing (ambient) at...
Something in the water
DRINKS giant AG Barr is combining two styles of soft drink to create what it says will be a new category – energy water.
Rockstar...
New units to light up gum sales
FIVE thousand more retailers will see the light this year, when Wrigley rolls out more LED-lit display units.
The initial launch put 3,200 different units...
Help drivers to low down
CHANGES to the drink driving laws, introduced at the start of the festive season last month, may increase demand for low-alcohol beers. Distributors such...
Tops of the morning
BELVITA breakfast biscuits have a new variety. Belvita Tops, with a chocolate and hazelnut or strawberry topping, are designed to give consumers what brand...
Calypso revamps its Fairtrade juices
CALYPSO Soft Drinks has revamped its Fairtrade Pure Juice range in time for Fair Trade Fortnight next month. The brightly coloured packs have, according...
7up gets original makeover
A new look for 7up Free, stressing the originality of the brand, launched last month. The multi-channel campaign, called #FEELSGOODTOBEYOU, gives the soft drink...
Oven cleaner’s £1m message
OVEN Pride aims to make the most of a predicted post-festive oven-cleaning binge with a £1m marketing push. The brand – the UK’s top...
New blue for dual cig brand
CAPSULE cigarette B&H Dual has had a packaging overhaul which owner JTI says will “reinforce its position as the fastest growing sub-premium cigarette brand,...
Sweet price for Chewits
CHEWY sweet brand Chewits is price-marking two of the sharing bags in its Chewmix ranges at £1, in response to demand for big-night-in, sharing...
Italians start tomato invasion
ITALIAN tomato brand Mutti is launching its premium passata, puree and tins in the UK. Mutti, the top seller in Italy according to IRI...
