Text to win prize toys
THE latest on-pack promotion on McVitie’s biscuits offers shoppers the chance to win a cuddly character from the firm’s Sweeet TV ads.
Marketing director of...
Quick kit designed for modern life
COLMAN’S has created three meal kits which it says will allow consumers to make tasty meals in 30 minutes.
Offering a choice of Chicken Risotto,...
French twisting
ARYZTA Food Solutions has added Le Twist to its Cuisine de France range.
The twist of almond encrusted pastry is filled with crème patisserie.
The product...
Advice sought for a good night’s sleep
PAMPERS has been encouraging parents to share their wisdom in a social media competition. Run with sleep consultant Jo Tantum the Pearls of Wisdom...
Alcohol out lemon in
SAN Miguel has entered the alcohol-free beer category with the launch of two varieties.
San Miguel 0.0% is available in Tesco, Asda and convenience stores....
Whiskey provides core for new spider
CIDER brand Magners is on the search for spider men and women with its latest launch.
Last month Magners with Irish Whiskey (ABV 5.5%) became...
Skull splitter scores silver
THE Orkney Brewery’s Skull Splitter ale has been having a silver-plated winter so far.
The 8.5% ABV ale came home with a silver category...
The only way… again… is WKD
THE sponsorship deal between WKD and TV show The Only Way I Essex has entered a new series.
Marketing director alcohol at SHS Drinks, Debs...
Merger sees more in the range
MAXXIUM has added a range of Beam Suntory drinks to its portfolio.
Following the Beam Suntory merger, single malt Scotch whiskies Achentoshan, Bowmore and Glen...
Untameably new
BACARDI has updated its packaging for the first time in over a decade.
The makeover includes the introduction of a new bottle and a return...
I&G whips out some hop and glory
AS 50 Shades fever swept across Britain, Innis & Gunn joined in with the launch of 50 Shades of Green.
An ale that includes over...
Sweet addition
Encouraging impulse purchases among c-store customers is one of the most effective ways of increasing a store’s revenue and profit. Today we look at...
Widening the soft approach in store
SOFT drinks has become a key category for impulse sales in c-stores in recent years as convenience retailers have worked to maximise the benefits...
Biscuits turn on to snack use
THE biscuit category, says Mondelez International, is worth £171.1m and is the third-most impulsive category in impulse channels.
The company suggests time-poor consumers are seeking...
Power category offering more
Manufacturers see biscuits as major snack food – already an impulse outlet success but with substantial scope for further growth, especially for on-the go.
AS...
Hot snacks target impulse growth
FOR Kepak Convenience Foods, the firm behind the Rustlers brand of ready-to-microwave hot snacks, chilled convenience snacks is a product category whose time has...
