Crisp brand McCoy’s is launching its second season as the Official Crisp Partner of the Football League with an on-pack promotion and marketing campaign. Kicking off in August to coincide with the start of the new Football League season, the McCoy’s ‘Win Your Club’ on-pack promotion will be running until November across select handypack and multipack SKUs.
The promotion offers a number of ‘money-can’t-buy’ prizes, including a ‘Win Your Club’ ultimate package which gives entrants behind the scenes access, the chance to meet the team and front the media. Fans will also be able to get their hands on thousands of free tickets and branded merchandise such as football scarves.
Jeff Swan, marketing director at brand owner KP Snacks said: “McCoy’s is worth over £105m and 2015 is a huge year for the brand. Last month we transformed McCoy’s with a modern, bold new look across the entire range. But we’re not stopping there, we’re following this up with further media activity, plus our continued partnership with the Football League and our brilliant ‘Win Your Club’ promotion. “We know McCoy’s is a great fit with football and this activity is a perfect way for the brand to reach millions of consumers in a really engaging and credible way.
Retailers can capitalise on the huge consumer awareness and demand by stocking up and creating first class displays in-store using the range of POS material that has been developed.”