Condiments producer Tracklements has unveiled a redesign for its range.
From Robust Wholegrain Mustard to Fresh Chilli Jam, the product names themselves have been given a lift to attract consumer attention, with each product showing original hand-drawn illustrations, reflecting the brand’s artisanal history.
Based in the heart of the Wiltshire countryside, the Tracklements story began in 1970 when founder William Tullberg came upon the idea of making wholegrain mustard with a coffee grinder. Loved by locals, the family-run brand has developed a range of condiments including salsas, fruit cheeses, mayonnaise, ketchups, relishes, jellies and mustards.
Guy Tullberg, managing director of Tracklements, said “We’re really proud and excited about this redesign. We’re an artisanal British food producer who are quietly obsessive about making only the very best condiments. We now feel this is accurately reflected through our packaging”.
The new designs will be across the full Tracklements range with an RRP ranging from £2.05 to £3.70.