Functionality and flavour drive growth
Catching up with Get More Vits director and co-founder Steve Norris
New look for Wild Turkey
WILD Turkey has some new plumage thanks to a bottle redesign for its 101 bourbon variant.
Refresh for gift lines
WHETHER it’s a birthday celebration or a simple thank you, Mondelez reckons there’s scope to say it with chocolate – and it has revamped its Cadbury Card range accordingly.
Robins of Edinburgh
EDINBURGH mother of three Karen Robinson has founded her own oat milk brand, Three Robins.
Fruit loose for summer
SWEDISH energy drink brand Nocco has launched a new limited-edition summer flavour for the fourth year running.
Cooking with Hamlyns
Porridge brand Hamlyns has teamed up with Scottish cookery writer Liz Ashworth to create cost-effective recipes for consumers.
Flowers for Florette
SALAD bag brand Florette is giving away packs of wildflower seeds this month in a bid to highlight the brand’s farmer owned status and environmental credentials.
A little salt to go a long way
THE golden opportunity of adding salted caramel to the range has not been lost on those responsible for Wispa NPD.
Shoppers thirsting for healthier energy drinks
More energy and sports drinks consumers are opting for zero or low-sugar offerings, as the energy drinks category continues to grow in the independent retail channel.
Continental union
Holyrood Distillery has brought together three non-traditional rum producing countries in the launch of its new blended rum.
Off-trade Christmas crowd-pleasers
Off-sales experts at Pernod Ricard are predicting the biggest Christmas ever as friends get back together for a festive football season.
Mix it up for the festive season
Christmas will be bigger than ever this year as people come together in big groups for the first time in three years, so says drinks giant Pernod Ricard UK.
Biscuits for the saucers
UK consumers are a nation of tea lovers. The only other thing that could perhaps hold a flame to the beloved brew also happens to be its partner in crime, biscuits.
Moment is right for a revamp
STG UK is rejuvenating its entire Moments range with an eye-catching design.
Worldwide options for craft beer
Countries from across the world can have a good reputation for their beers and KBE Drinks reckons this popularity of provenance will be key in the beer category.
Captain Morgan has set sail on a rum refresh
Diageo has unveiled what it is calling a bold new look for Captain Morgan which has rolled out across the brand's entire portfolio.
