EARLIER this year bread firm Hovis bet on the farm when it launched a new Farmhouse loaf range – including Hovis Soft White Farmhouse loaf and Hovis Wholemeal Farmhouse – aimed at fans of the farmhouse style.
Sharon Barraclough, marketing director at Hovis, said: “There is a distinct group of loyal shoppers that will only buy farmhouse loaves. At Hovis we are always looking to give shoppers exactly what they want. Already the number one choice in wholemeal, it is important we are also catering for the latent love that is strong for white bread. Our expert bakers have been able to create their best-ever white farmhouse loaf, softer and bringing a real ‘fresh bread’ aroma and taste.”