Cereal firm sees red
IT’S a month or so into 2014, and for more determined consumers the ‘new year, new you’ efforts could still be on the go.
Freedom...
Seriously set to shake it up
AHEAD of summer, Seriously Strong has expanded its spreadable cheese range and is supporting the launch with a £3m campaign incorporating TV ads, social...
https://www.youtube.com/watch?v=99hSvTfPN3A
DAIRY Crest has added reduced sugar milkshakes to its Frijj range.
Head of marketing dairy drinks Laura Sheard said: “Our new products have 40% less...
‘Blush Hour’ celebrates Saturday nights in and out
A new 10-week digital and social media campaign headlined by Made In Chelsea star Binky Felstead, aims to put WKD Blush at the heart...
Sparkling suggestion
As the nation continues to navigate the ongoing economic pressures, it’s likely there will be a rise in the Big Night In occasion.
Gluten-free macaroons are on trend for flavour
Gluten-free bakery brand Mrs Crimble’s has launched Caramel Macaroons in a six pack.
Adding value to crisp PMPs
Pepsico has beefed up the value of its PMP range by adding an extra 20% to its Walkers price-marked packs
Perking up breakfast with Percol
The team behind Percol coffee reckons there’s a real opportunity for retailers to cash in with a more premium coffee range.
Speyside first
PERNOD Ricard has brought Speyside distillery Glen Keith into its ‘Expertly Selected Whiskies’ range, making the malt available at an affordable price.
Giant launch for new Jammie Dodgers
Fox's Burton's Companies has gone big on the Jammie Dodgers brand with the launch of its new pack format with Jammie Dodgers Giant.
Brewing up balance in schedules
VAULT City Brewing has adopted a four-day workweek, claiming to be the first commercial brewery in the UK to do so.
Cheesy prize up for grabs
Consumers have until the end of this month to be in with a chance of winning one of 1,000 prizes offered with an on-pack Dairylea promotion .
The super soups
HEALTH is at the heart of the latest soup launch from Baxters, with the roll-out of the firm’s new Super Good range
New H&S shampoo
Shampoo brand Head & Shoulders has extended its male shampoo range with a new Ultra Deep Cleansing Shampoo
Cereal gets even nuttier
KELLOGG’S has reformulated its Crunchy Nut cereal, boosting the brand’s nut content by one quarter.
Conditioner lands in UK
HAIR brand Pantene has launched a new conditioner range in the UK
