Brewer spends big on campaign
Going Mads for Carlsberg
CARLSBERG UK will sprinkle some Hollywood stardust over its core brands this month as part of a £15 million integrated marketing...
American flavour for young adults
Red Star Brands has big plans for Four Loko
AMERICAN import Four Loko relaunched in the UK last year, in a bid to shake up...
£8 trillion of dodgy products
570bn illicit cigarettes consumed worldwide in 2013
Market research company Euromonitor International has released what it calls a new white paper - How to Understand...
Tetley plans £10m push
GIANT tea brand Tetley says analysts suggest the market for tea will return to growth within 10 years. In a bid ...
BNI isn’t all about the cash
THE big night in has increased in popularity in recent years, and it’s an opportunity that shots brand Sourz actively targets.
For Emma Heath,...
The case for cash control
SAVOURY snack giant Walkers has introduced a reduced case size for its core range.
The new 32 case format, replacing the 48-pack case, is available...
Biscuits could double sales
GIANT biscuits manufacturer United Biscuits reckons the value of biscuit sales in the UK could double in just a few years if manufacturers and...
Seize the chance with dedication
DEDICATED lunchbox bays filled with best-selling brands and handy packs can help grow sales. That’s the advice from Mondelez International.
It says that over the...
Cash in on home offices
WORK from home orders may be a thing of the past, but for many, the pandemic has ended daily commuting for good.
Your mission – to be seen
WHAT should we consider as impulse must-stocks? And how can convenience retailers realise the full potential of the various brands and products that lay...
Micro-snackers buy at convenience
THE convenience channel accounts for the largest single share of the UK’s £150m micro-snacking market, according to Rustlers brand owner Kepak Convenience Foods.
And channel...
Rock Rose Spring Edition hits shelves
Dunnet Bay Distillery releases limited edition gin
THE distillery behind Scottish gin brand Rock Rose has released its first seasonal spirit of 2017, with a...
Drink to this
Quoting research that shows 70% of buyers intend to consume pre-mixed drinks on the day of purchase, Diageo says chilled availability is critical for...
It’s time to spice up your food to go
Customers seeking more from stores, firms say
Food to go is a key component of many a retailer’s business, with an attractive offer having the...
It’s a free-from fry-up
Quorn suggests its range of meat-free sausages, bacon and sausage patties can appeal to shoppers looking for a nutritious breakfast.
Share packs in the house
Sharing occasions on the rise as the big night in train continues to pick up steam.