Simon Howie fires up the BBQ in Asda

 Scottish butcher helps get Asda summer ready

Perthshire butcher brand Simon Howie has ramped up its presence in Scottish Asda stores for the summer with new listings for its BBQ range.

PERTHSHIRE butcher brand Simon Howie has fired up its support for Asda supermarket stores with the roll out of its expansive BBQ range to the Scottish stores.

In addition to the Simon Howie Steak Burger that is stocked the year round, Simon Howie will also see Asda listings for its Black Label Aberdeen Angus Gastro Burgers, Spicy Nduja Style Pork Jumbo Dogs, Steak and Chorizo Style Burgers, Bourbon Steak Burgers, Pork & Chorizo Style Jumbo Dogs, Pork Jumbo Dogs, Bourbon Jumbo Dogs and Devil Dogs.

Steven Lynn, commercial director at Simon Howie, said: “Having only recently launched three of our new products into stores, we’re delighted that Asda continues to support the Simon Howie brand in Scotland with the inclusion of our BBQ range into stores in time for the summer season.

“We’re seeing a trend in customers seeking out BBQ products with big flavours, and we have answered this call with our new flavours, including our Spicy Nduja Style Pork Jumbo Dogs and, our Smoky Jalapeño Pork Jumbo Dogs.

“We know our Jumbo Dogs are a must-have for many each Summer and so we work hard to add popular flavours to the line-up to make sure there is something for everyone within the range.

“Our Gastro Burger won the Meat Product of the Year award at the Scotland Food and Drink Excellence Awards last year, so we’re certain this will also be a big hit with Asda customers.”

The addition of its BBQ range to Asda stores comes after Simon Howie expanded its selection in Asda stores across the UK, with new listings for its breakfast products.

Ashely Connolly, buying manager for Scotland at Asda, said: “The new BBQ lines from Simon Howie are a very welcomed addition to the products already listed by the supplier and just in time as temperatures start to rise and the lighter nights have kicked in to get the BBQ season fired up.

“The introduction of these products will give customers plenty more choice with exciting new and bold flavours added to the mix, we’re very excited to continue working with Simon Howie and to bring their innovative product ranges to our customers.”