£7m for ice cream snacks
UNILEVER is to spend £7m on a marketing campaign for its new 80p snacking ice cream range.
And for in-store promotion, the range, which includes...
Scots buying up premium
SALES of premium ice cream are growing across the UK and Scotland is outperforming the rest of the country, says Mackie’s of Scotland.
With consumers...
Frozen treats are on trend
INTERNATIONAL trends are influencing UK shopping habits according to Premier Foods and it has launched a range of Ambrosia frozen custards to meet one...
Deal shoppers in to boost takings
DINNER parties may be on the up and up. But it’s also clear that many Big Nights In, perhaps especially those involving sports watching,...
The chill of the night
Ice cream third biggest at-home treat
MARS Ice Cream says research it has carried out has revealed that the trend for entertaining at home is...
BFFF’s new man at the top
JOHN Hyman has been selected to succeed Brian Young as chief executive of the British Frozen Food Federation.
Hyman, described as a highly experienced...
Sub-zero sales
THE total take-home frozen food category in Scotland is down 2.2% according to Kantar Worldpanel data, but the category continues to recruit new shoppers,...
Meals ready and chilling
KRAFT Heinz has re-launched its Weight Watchers from Heinz brand with what it says are new and improved recipes and has updated packaging of...
The big potato freeze continues
FOLLOWING the launch of its Rooster Roasts, Homestyle Chips and Chunky Chips in 2015, Albert Bartlett has added Rooster Wedges to its frozen range.
Albert...
Feeding the family for a fiver
FRANCHISED and managed c-store chain One Stop’s latest frozen food deal puts together a trio of big brand lines in a package designed to...
Teasers joins the ice cream world
With a TV audience of up to 20m for matches Euro 2016 is set to be one of the biggest in-home snacking events of...
Lemon promise
ICE cream specialist Mackie’s of Scotland is promising treat lovers a taste of the sun in coming months, regardless of the Scottish weather.
The firm...
Put the word on the street
LET people know you stock it if you want to sell more ice cream. That’s one of the top tips from Unilever’s Partners for...
New taste on big birthday
DESPITE a slight decline in the UK ice cream market, the premium sector is showing growth according to Bill Thain, commercial director at Mackie’s...
C-stores singled out
WITH the on-the-go market firmly in mind, Haagen-Dazs has made its newest product exclusively available to c-stores in a single pack.
With an RRP of...
Valuing the family factor
Provenance counts says Graham’s
PREMIUM quality matters to the ice cream shopper and provenance is becoming increasingly important in their brand choices, that’s the message...
