Offering greater value at the chillers from Florette
BAGGED salad brand Florette is set to strengthen its support for the independent retail sector with the launch of its first-ever price-marked pack (PMP) formats.
Designed to drive rate of sale across the convenience channel, the new PMP format has rolled out to Florette’s two best-selling packs – Florette Crispy 90g and Florette Mixed 125g.
Both packs feature a visible £1.25 RRP to communicate value and build up shopper confidence across the store.
This new launch comes off the back of new research from Lumina Intelligence that found, off the back of the cost-of-living crisis, 65% of convenience retailers have now reported that PMPs actively drive sales across their stores.
The move forms part of Florette’s wider marketing brand refresh, marking the bagged salad brand’s “biggest strategic pivot to date”. This comes alongside a modernised logo and striking packaging redesign all with the effort of communicating its overarching missions statement: “Crafted by Nature, Perfected by Florette”.
Sophie Taylor, brand manager at Florette, said: “We are excited to introduce our first-ever PMPs to give shoppers absolute reassurance on value, while simultaneously supporting our convenience partners in driving their rate of sale.
“Clear on-pack pricing removes the barrier to purchase, helping shoppers navigate challenging economic times and making it easier than ever for them to confidently choose healthy, high-quality fresh produce.”
