Responding directly to demand for a Boost in Sport drinks
DRINKS firm Boost Drinks has expanded on its Sport range with the addition of the new Tropical Punch flavour to the line-up.
Aiming to respond directly to consumer demand for flavour innovation, the new Tropical Punch variant is available from June for a limited time and comes in a 500ml bottle in a £1 price-mark format.
To help drive up awareness of the new launch, Boost has continued to invest in its ongoing multi-million-pound campaign across the UK and Ireland that has worked to position the brand as a “no-brainer” in the drinks category, while also championing its functional benefits and proven sales power.
Live until July, the campaign has been rolling across OOH advertising, digital and social media location along with on-street sampling opportunities for over 500,000 consumers.
This campaign has been focused on the brand’s core audience of 18 to 34 year olds, reaching over 20million consumers in the process.
Lisa McKenna, Boost brand director at parent firm AG Barr, said: “Our Boost Sport Limited Edition flavours have been proven to drive excitement, delivering a 10% uplift in sales over the past 3 years.
“Boost Sport launched Raspberry & Mango in 2023, Watermelon & Lime in 2024 and Cloudy Lemonade in 2025, appealing to the 40% of consumers actively looking for new flavours
“To continue this momentum, Tropical Punch will be supported with digital activation, sampling and bespoke toolkits for retailers available in June.
“We recommend that retailers prominently display the new Tropical Punch flavour next to other Boost Sport flavours in their energy fixture, to offer great tasting, great value choice to their shoppers and drive incremental sales.”
