New iced coffee meets demand for caffeine-free options
LEADING independent chilled coffee brand Arctic Coffee has launched what it says is a category-first product – Arctic Decaf Café Latte.
The RTD iced coffee newcomer is appearing in Tesco stores across the UK this month, priced at £1.15 per 330ml unit, with further distribution across grocery and convenience expected to follow later in the year.
The newcomer is said to deliver the same smooth Café Latte taste Arctic Coffee is known for, while offering zero caffeine, no added sugar, low fat (1%), and fewer than 150 calories per serving.
The launch marks another moment of innovation for the brand, which has built a reputation for identifying gaps in the chilled coffee category and delivering accessible, great-tasting products that respond directly to consumer demand.
Arctic Decaf Café Latte has been created for consumers who enjoy iced coffee on-the-go but want to moderate their caffeine intake – whether that’s avoiding caffeine later in the day or simply choosing a caffeine-free option for lifestyle reasons.
The launch also taps into the growing trend of caffeine moderation among younger consumers and health-conscious shoppers. Despite the continued growth of the ready-to-drink iced coffee category, decaf options remain limited, presenting a clear opportunity for retailers to expand choice for shoppers.
Jo Taylor, senior marketing manager at Crediton Dairy, the firm behind the brand, said:
“Arctic Decaf Café Latte will be ideal for those consumers who avoid caffeine for varying reasons. It’s a clear gap in the market and is a product consumers are also asking us for both in our socials and in our market research.
“Arctic Decaf Café Latte will also appeal to those simply wanting a healthier low-calorie choice. With less than 150 kcals per 330ml serving, low fat, no added sugar, a good source of protein & hydration and, of course, no caffeine, it’s about meeting the needs of all coffee consumers – ensuring there’s something for everyone at an affordable price without compromising on quality.”
Research from Crediton Dairy suggests that about 67% of RTD iced coffee buyers would purchase a decaf version if available, with 94% saying they would buy an Arctic Decaf product.
