New flavour marks next step in ‘Wanta Fanta’ campaign
DRINKS giant Coca-Cola Europacific Partners (CCEP) has announced the latest expansion of its ‘Wanta Fanta‘ campaign with the introduction of its new Fanta Dark Cherry flavour.
As part of the promotion, the new Dark Cherry variant has already hit store shelves in 330ml cans as well as eight pack multipacks of 330ml cans. The limited edition variant combines apple and cherry flavours to deliver a unique flavour to the shelves.
In addition to the limited edition flavour variant, new limited edition pack designs have also rolled out across the entire Fanta range featuring a gaming promotion in partnership with Xbox.
The campaign will feature five popular gaming franchises across cans with characters from their respective franchises on-packs. This consists of Call of Duty, Halo, World of Warcraft, Forza Horizon 6 and Diablo – the latter of which will feature across the Dark Cherry flavour.
Live until 10 June, the on-pack promotion features QR codes across limited edition 330ml single cans and multipacks of Fanta variants that consumers can scan for the chance to win from thousands of gaming-themed rewards including exclusive in-game content, unique merchandise and gaming experiences.
The campaign will be supported by an integrated marketing campaign including out of home advertising, paid social media, influencer partnerships and experiential events. In addition to this, free POS materials are available to retailers via MyCCEP.com to help create some in-store theatre.
Rob Yeomans, VP for commercial development at CCEP, said: “Gaming isn’t just entertainment, it’s a cultural force with massive reach across our core audiences. This partnership with Xbox, combined with the launch of limited-edition Fanta Dark Cherry, allows us to build on previous success of bringing beloved icons to life on-pack – and we’re confident these will resonate just as strongly with shoppers.
“All this activity gives shoppers a compelling reason to choose Fanta during this crucial trading period. We’re encouraging retailers to get behind Fanta’s latest campaign, find creative ways to execute in store and take full advantage of the sales opportunity.”
