Bold new look with bold new flavours for Pukka range
CHILLED pastries brand Pukka has unveiled a complete rebrand for its popular handheld range complete with a bold new look and new flavours.
Pukka reckons the revamped range will help to drive up standout across store chillers and ensure more consumers’ eyes go to the brand in stores.
Rolling out across stores now, the new packaging comes alongside a more considered range of flavours to allow for a more simple shopping experience for consumers and allow them to find the products they know and love with ease.
As part of the new range, Pukka has introduced the All Steak Slice and Chicken & Mushroom Slice, which take inspiration from Pukka’s two bestselling pie recipes, the Pepperoni Pizza Slice to attract younger shoppers, with a Jerk Chicken Slice to deliver a bold, world-inspired flavour to broaden appeal and bring something new to the category.
Alongside these four revamped products, Pukka has also introduced the brand new Cheese & Pickle Slice. Inspired by the classic flavour combination, the new recipe pairs mature cheddar cheese with potato and a sweet, tangy pickle inside a golden puff pastry that is suitable for vegetarian consumers.
Isaac Fisher, chief executive at Pukka, said: “Our new packaging brings a distinctive and consistent look across our popular handheld range that’s eye-catching and unmistakably Pukka.
“We’ve used bold colour cues to clearly differentiate flavours, making it easier for shoppers to navigate the fixture, while helping retailers create greater impact in store.
“Before we entered chilled handheld in 2021, the category was beige and uninspiring. We changed that, waking it up with bold, flavour-led products that transformed the fixture and caught shoppers’ attention.
“Since then, the range has delivered strong growth, as demand for convenient, on-the-go options that don’t compromise on flavour continues to rise. Now, with a bolder look, we can take this one step further, making the range work harder in fixture, helping to drive category growth.”
