Football camps kick off excitement for third year
KELLOGG’S Football Camps are set to return this summer in partnership with Celtic FC and Rangers FC for Scotland.
Marking the third year in a row the event has taken place, the Camps give children across the country the chance to get active, make friends and learn new skills in sessions led by official Football Association coaches.
The Camps are set to run from 27 June for girls and boys aged between 5-15 and will take place at more than 73 clubs across the UK spanning Glasgow, London, Swansea and Doncaster.
The 2025 event saw participants receive over 16,000 hours of coaching through, the equivalent of 650 full days of football training.
Free Camp codes will be available to redeem through packs of Kellogg’s Rice Krispies, Coco Pops and Corn Flakes until the end of June by scanning the QR codes found across packs or by visiting the dedicated website.
Shopper can also enter to win one of four “ultimate football experiences” with partners including the English Football League, Manchester City, Celtic FC and Rangers FC. These experiences include everything from matchday tickets and meet the squad opportunities, to training ground tours, signed shirts, footballs and more.
Consumers of Kellogg’s Special K, Crunchy Nut, Nutri-Grain bars and Rice Krispie Squares bars will also have the chance to bag these top-tier football experiences through an on-pack mechanic.
To help draw further attention to the event, retailers will also have access to full POS toolkits to help boost sales of participating Kellogg’s packs.
Dean O’Brien, UK general manager at Kellogg’s, said: “We’re proud to bring Kellogg’s Football Camps back for a third year, helping parents during the school holidays and giving children the chance to stay active.
“Our goal is to make camps more accessible, especially for families who might otherwise miss out. Working closely with club charities across the country helps us ensure the camps are open to everyone, inclusive and able to deliver real impact.”
