Range includes wholesale and convenience channel exclusive
LEADING confectionery brand Haribo has unveiled its Halloween range for the convenience channel – which includes the new Haribo Sour Bats as a wholesale and impulse exclusive.
Coming in a 140g £1.25 PMP format, the new bat-shaped fruity gummies bring a punchy, sour twist to the Halloween fixture, with each gummy coming in one of three flavour combinations: orange and blackcurrant, green apple and blackcurrant, or cherry and blackcurrant.
The Halloween range also sees the return of some popular and top-selling favourites including:
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Haribo Bone Shakers (140g £1.25 PMP): A seasonal-themed SKU featuring bone-shaped gummies that come in a variety of fruity flavours, from tangy orange to sweet strawberry.
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Maoam Halloween Mixx (140g £1.25 PMP): A seasonal share bag ranking among the top five Halloween SKUs in symbols and independents, according to IRI Circana data, packed with an assortment of chewy treats.
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Maoam Stripes (140g £1.25 PMP): The UK’s No.1 wrapped chew, according to Circana EPOS stats, which Haribo says makes it an ideal, hygienic option for guising doorsteps, with individually wrapped cherry, strawberry, orange, apple, cola and raspberry flavoured sweets.
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Haribo Starmix Pumpkin Bumper Box (800g £5.50 RRP): Containing 50 mini multipacks of Haribo Starmix, the brand says this high-volume box is ideal for Halloween parties, big doorstep gatherings, and driving higher-basket-value sales.
Across the seasonal PMP share bag range, products feature refreshed, eye-catching Halloween packaging, including graphics of Goldbear dressed in skeleton, bat and pumpkin costumes, paired with updated colourways. The Halloween-themed range all carry Haribo’s ‘Halloween Monster Approved’ stamp, helping shoppers quickly spot trusted treats on shelf.
Duncan Tyrrell, head of category at Haribo UK, says: “Halloween is one of the biggest seasonal opportunities in the confectionery calendar, bringing increased shopper interest and the potential to drive significant footfall and impulse sales for independent retailers.
“With Halloween taking place on a Saturday and strong sales anticipated in the weeks running up, we’re advising retailers to stock up early to take advantage of a bumper year. Our Halloween range combines much-loved seasonal favourites with exciting new additions such as Haribo Sour Bats, giving retailers a strong mix of formats and price points to build shopper excitement, meet different shopper needs and drive sales throughout the season.”
