Keep Fingers Crossed as activation returns with more prizes

Cadbury competition kicks off for 2025

CHOCOLATE brand Cadbury is set to bring back its successful Cadbury Fingers promotion Fingers Crossed with more prizes than ever before.

Consumers who find a special crossed chocolate finger in their pack could be in with the chance to bag some cash prizes ranging from £50 to an incredible £20,000.

There is one grand £20,000 prize up for grabs in the competition as well as a follow up prize of £10,000 for one consumer.

Further to this, consumers could bag one of two £5,000 prizes; three £2,500′ four £1,000; 10 £500; 10 £250; 25 £100; and 45 £50 prizes.

Shoppers can get their hands on these cash prizes by following the QR code found on-pack, entering the barcode and batch code at fingerscrossed.cadbury.co.uk to find out how much they have won.

Running now until 1 July, the promotional packs include Cadbury Dairy Milk Fingers 114g, Cadbury Dairy Milk Fingers Price Marked 114g, Cadbury White Fingers 114g, Cadbury Salted Caramel Fingers 114g and Cadbury Dairy Milk Fingers Family Pack 189g.

Anastasia Lutskovskaya, Senior Brand Manager for Cadbury Biscuits, said: “As we welcome the arrival of Spring, we are excited to bring back our delightful ‘twist’ for both retailers and shoppers.

“After reaching an audience of over 41 million people for our 2024 promotion, we’re building on last year’s success with thousands more cash prizes to be won.

“Retailers should look to stock the full range of Cadbury Fingers products to fully capitalise on this unique promotion and drive incremental biscuit sales in their stores.”