Rizla rolls back the clock this Christmas

Vintage paper designs roll out to stores

Pack shots of Rizla Vintage Edition Medium Thin Green including three individual packs as well as a display box.
imperial Brands has unveiled the latest limited-edition Vintage pack design for Rizla rolling papers, in a bid to drive up RYO sales this Christmas.

ROLLING paper brand Rizla has turned back the clock for this Christmas and has launched a Vintage Edition design for the brand.

Helping to offer consumers a festive touch this year, the limited-edition retro pack design from Imperial Brands are available in Golden Virgina Original, Amber RYO packs.

The limited-edition paper designs have proven to be a hit over the years as well, says Imperial, with many smokers collecting the packs as well as using the papers to roll tobacco.

Retailers can contact their wholesaler for availability or speak to their local Imperial Brands representative to ensure they bring in enough stock for the festive season.

Andrew Malm, UK market manager for Imperial Brands, said: “We’re delighted to introduce our 2024 limited-edition rolling papers to retailers this Christmas.

“Demand for these rolling papers has traditionally proven to be high, with great interest in the pack designs form consumers.

“We therefore recommend that retailers stock up now to maximise on the business opportunity available this festive season.”