Pladis unveils its seasonal selection for 2024
SNACKING giant Pladis UK has unveiled its sweet selection of treats for the festive season this year, complete with a new limited edition variant of Chocolate Digestives.
Aiming to drive up excitement for the Christmas period, Pladis has kicked off a new collection of seasonal favourites for its McVitie’s brand.
Starting this off is the new limited edition McVitie’s Digestives variant with a new Milk Chocolate Gingerbread flavour, complete with a festive design on pack featuring a Gingerbread Man character. Available in 266g packs with an RRP of £1.89 per pack, Pladis reckons the new launch will bring in some extra festive flavours to the biscuit aisle.
Alongside this, the firm has also rolled out the new festive design across McVitie’s White Chocolate Digestives – with a Snowman character holding the biscuit – and for its McVitie’s Chocolate HobNobs which have been renamed as HoHoHos for the season with a Santa Claus character on pack too. Each pack has an RRP of £1.89.
And the McVitie’s Jaffa Cakes range will have some returning favourites for this year as well including the brand’s Jaffa Tree variant which comes with three Original Jaffa Cake Snack Packs as well as three Jaffa Jonuts. A favourite of the festive season last year, the McVitie’s Jaffa Tree will be back on shelves with an RRP of £3.
Further to this, the McVitie’s Jaffa Pole has made its return. Offering 40 Jaffa Cakes to a pack, this yard-long box comes with an RRP of £3.75.
Rounding out the cakes selection from the brand, Pladis has also brought back its McVitie’s Santa Snacks Chocolate Cake Bars. With seven individually wrapped bars in every pack and just 99 calories per bar, this extra treat for Christmas comes with an RRP of £1.80.
Of course, it wouldn’t be Christmas without an opportunity to share out some festive treats with some loved ones as well and Pladis has consumers covered there with its biscuit selection boxes.
A staple on Christmas tables, McVitie’s Victoria will see a new 778g pack available for this year, the brand’s largest format for this season. At an RRP of £6, the new pack size for Victoria allows even more family members to add a sweet touch to sharing this year.
Further to this, the brand’s Family Circle variant will feature a new, fully recyclable 400g carton for this Christmas at the more budget-friendly £2.50 RRP.
Finally, Pladis aims to cater to those looking for a more premium option with its McVitie’s Victoria Chocolate Creations pack. This more deluxe assortment of biscuits comes presented in a flower box-style carton with a personalised gift tag design to encourage the gifting opportunity. Each pack comes with an RRP of £6.
James King, marketing director for McVitie’s at Pladis UK&I, said: “Seasonal biscuits reached double-digit growth in 2023 as shoppers kept a careful eye on their spend and opted to enjoy quality time with loved ones in the comfort of their own home.
“Our 2024 range reflects the fact that the festive season is a time for indulgence and sharing, and includes new products to tempt treat-seeking shoppers to opt for biscuits, alongside refreshed classics, ensuring there’s something special for every festive moment.”
