New soda sweets pop up in stores
CONFECTIONERY brand Haribo is set to bring in extra fun for the summer with the launch of its new Haribo Soda Twist Z!ng sweets.
Taking inspiration from classic soda flavours that are set to bring some nostalgia to consumers, the new sweets include Cherry Cola, Rhubarb and Lemonade and Strawberry Appleade flavours.
The sweets have a tangy coating with a soft gummy middle, aiming to offer a tingling sensation on consumers’ tongues with every bite.
Available in both a 160g hanging bag as well as a 170g hanging bag, the new Z!ng sweets have an RRP of £1.25 per bag.
Phil Murphy, VP for marketing at Haribo UK, said: “This summer, we are proud to introduce the brand new Soda Twist Z!ng, a sour and soft treat inspired by nostalgic soda flavours you simply can’t resist.
“We know there’s a building trend for sour flavours for shoppers across the UK – evidenced by our beloved Tangfastics taking the lead for the best-selling Haribo product of our 40+ different lines.
“So, we’ve listened to demand from our audience, also taking into account the buzz for nostalgic, familiar flavours, and brought this Z!ngtastic mix to the fore.”
