New launch packs more into chocolate with a nutty offer
GLOBAL snacks firm Mondelēz International has launched two extra indulgent options across the Cadbury Dairy Milk range.
Building further on the brand’s 200th anniversary celebrations, Mondelēz has launched the new Cadbury Dairy Milk & More chocolate bars in both Caramel Nut Crunch and Nutty Praline Crisp variants.
The Cadbury Dairy Milk & More range comes with larger chunks for consumers to enjoy packing in more indulgent textures and flavours.
Retailing at a price of £2.75 RRP, both variants are available to retailers nationwide now after a short exclusive stint in Tesco stores.
Cadbury Dairy Milk & More Nutty Praline Crisp comes in a 180g tablet bar whereas the slightly larger Caramel Nut Crunch comes in a 200g bar.
The new launch follows on from a raft of marketing from Mondelēz including a host of competitions including the Big Win-Win activation, that will see both retailers and consumers win from a massive prize pot worth £200,000 this year.
Mondelēz reckons the new launch will offer consumers the chance to slow down in their busy lives to enjoy a piece of extra-indulgent chocolate that will offer more than the standard Dairy Milk selection.
Maria Jackson, Cadbury Dairy Milk brand manager at Mondelēz International, said: “We’re delighted to be launching this innovative and exciting addition to our beloved Cadbury Dairy Milk range.
“With bigger chunks and more combinations of delicious flavours, every bite of Cadbury Dairy Milk & More will reward you with precious moments of sheer indulgence.”
