Snacks for all times

Mondelez reckons its snacking range will see shoppers through the day

Mondelez International's new Cadbury Twirl Xtra bar
Valued variations: Mondelez aims to meet different snacking demands at value.

SNACKING on the go has seen a big return since the end of pandemic restrictions and retailers will be hungry to make sure they can make the most out of this category.

To do so, it remains important to cater to as many consumer demands as possible, whether that be through a health kick or those sneaky treats consumers spring out to get on a Friday lunchtime.

It’s with this in mind that Mondelez International has touted its wide variety of snacking options that should fit consumers’ busy lifestyles and ensure an easier way to get their snack.

And to really emphasise snacks the easy way, Mondelez launched its latest campaign for Philadelphia Cream Cheese earlier this year, pushing it as a simple way to elevate lunchtime nibbles.

Mondelez International's Philadelphia Light cream cheese

Focussing on how the lunch occasion sits at the heart of Philadelphia, the new campaign was seen across social, digital and OOH channels.

Susan Nash, trade communications manager at Mondelez, said: “As the number one cream cheese on the UK market, it provides a Deliciously Simple way for busy adults to upgrade their lunch.”

Of course, lunch is far from the only occasion Mondelez reckons it has covered and, with the recent launch of its Belvita Honey & Nut £1.49 PMP, the firm is confident it can help consumers through their busy mornings without breaking the bank either.

Mondelez also noted the new price-marked pack will attract more consumers to healthier options in stores and bring some added sales.

Mondelez International's latest £1.49 PMP format for its Belvita Breakfast Honey & Nut with Choc Chips variant

But for those consumers aiming to satisfy a sweet tooth, Mondelez said its range of Cadbury products will cater for those impulse moments when a chocolate bar sounds like a perfect quick treat.

As such, the firm recently launched the latest addition to its Duos range Twirl Xtra, which the firm reckons will allow retailers to demonstrate even more value to their shoppers at just 80p RRP.

View Kidsanapun, Duos lead at Mondelez, said: “Our research shows that more than half of consumers specifically mention the word value when talking about Duos, which makes Twirl Xtra an attractive proposition for retailers looking to show value to their more price-conscious customers.”